Electrolux 2013 Annual Report Download - page 63

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Electrolux markets and average number
of employees 2013
14,239
Market demand for 2013 compared to 2012
Electrolux Bottom
Freezer – One refrigerator
– Many possibilities
In order for a new product to be launched, at least
70% in a test group must have addressed preference
for it above similar alternatives in the market. The new
Electrolux Bottom Freezer was developed in Brazil in
2013, and allows over 7,000 ways to organize and
customize the product. The consumer has a different
refrigerator for every occasion.
Mini Silent
washing machine
Electrolux New Mini Silent 3 kg is an innovative, wall-
mounted washing machine and a new option for urban
consumers with a lack of space, that need a complete,
compact, silent and high-performance product, which
washes small loads and delicate clothes.
Egypt
Brazil
Major Appliances
61ANNUAL REPORT 2013