Electrolux 2013 Annual Report Download - page 36
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Brand and design
A rapidly emerging global middle class is demanding ever-more products with innovative design
under well-known, global brands. As a global producer, Electrolux has a clear competitive edge.
With a strong link to the Group’s professional expertise, new, innovative consumer products are
being launched in the premium segment across the world.
Strategic
brands
8
Global and strategic brands in major appliances are to increase value. Investments will be made in
premium brands in all markets. Electrolux aims to reach more consumer segments with strategic
brands and with products preferred by more consumers.
34 ANNUAL REPORT 2013
Strategic development 2013 Innovation