Electrolux 2013 Annual Report Download - page 21
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Macro drivers
New
economies
Changing
lifestages
Neo
urbanization
Climate
change
Constrained
resources
Breakthrough
technologies
Electrolux competitive advantages
Glocal
presence
Consumer
insight Design Professional
legacy
Scandinavian
heritage
Wide product
range
People and
culture
Sustainability
leadership
The rapid emergence of an afuent middle class in China and other
emerging markets is transforming the global market for household appliances.
Electrolux has a number of competitive advantages, such as its global presence
in over 150 countries, that make the Group well positioned to benet from
this trend. Electrolux aims to increase the emerging
markets’ share of Group sales to at least 50%.
19ANNUAL REPORT 2013