DHL 1999 Annual Report Download - page 8

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Foreword
5
you can already see from our company’s expanded
name that a new era has dawned for us and our cus-
tomers. Deutsche Post World Net – the name under
which the Deutsche Post Group has been operating
since the start of this year – developed into a very suc-
cessful international corporation during the course of
1999, truly reflecting our motto “We’re moving the
world”. I am pleased to have the opportunity here to
outline for you the circumstances and developments
that shaped this evolution.
1999 - A year of expansion and grow th
Globalization changes markets and trade patterns. The
internationalization of production and marketing,
together with technological progress, is rewriting the
rules for many companies.If they want to hold their own
in the marketplace,companies must think and act inter-
nationally and actively respond to the challenges posed
by the Internet. This applies in general to many in-
dustries and it applies in particular to Deutsche Post
World Net as a global mail, express, logistics and finan-
cial services provider. We have geared our corporate
strategy to these new demands since 1998 and were
consequently able to produce outstanding results during
the 1999 business year. Our 1999 financial statements –
which we prepared for the first time on the basis of
International Accounting Standards (IAS) – reveal
further improvement in our key data.Revenue increased
by 52.5 percent to EUR 22.4 billion – thanks not least of
all to our successful acquisition policy.The share of total
revenue generated by international business grew from
2.1 percent in 1998 to 21.6 percent. Group profit topped
the EUR one billion mark for the first time and
increased by 20.2 percent to some EUR 1.1 billion.Staff-
ing levels at Deutsche Post AG were reduced by some
five percent to 243,933 (including trainees) – using
socially acceptable means, as has been the practice in
past years – while the number of people working for
Deutsche Post World Net worldwide increased to
301,229 as of December 31,1999.
Deutsche Post World Net - Armed with a clear-cut
strategy on its w ay to becoming No. 1 worldwide
Today, the global operator Deutsche Post World Net is
already Europe’s leading logistics company and is forg-
ing ahead to becoming No. 1 worldwide. This positive
development reflects the four pillars of our strategy –
internationalization via the expansion of our global
logistics network, enlargement of our product base via
product offerings in all weight categories, expansion of
our value-added services via the provision of com-
prehensive logistics solutions for every link in the entire
value-added chain and e-Business.
MAIL – No.1 in Europe with the best quality
around
The MAIL corporate division asserted its standing as a
solid growth segment once again in 1999.This was par-
ticularly true of the direct marketing business segment.
A network currently consisting of 40 Direct Marketing
Centers offers companies of all sizes customized consult-
ancy services that range from concept development to
the processing and management of successful direct
marketing campaigns.
Dear Reader,