DHL 1999 Annual Report Download - page 48

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Deutsche Post Direkt GmbH booked a 37-percent
increase in revenue over the previous year. Its Belegle-
sung (document reading) and Adressabgleich (address
updating) product lines in particular helped establish
the term “speed marketing”in the direct marketing sec-
tor. Our online address updating service offers custom-
ers the opportunity to check and correct addresses in
seconds via a dedicated line to Deutsche Post Direkt.
This service effectively protects call centers and Internet
shops against input errors and attempted fraud.Further,
addresses can be qualified using credit checks, geo-
coding and the addition of socio-demographic infor-
mation. Thanks to its use of high-powered scanners,
Beleglesung can evaluate more than a million responses
a day with the highest level of accuracy.
At Deutsche Post Adress GmbH, revenue was raised by
21.7 percent last year.With more than 20 million vali-
dated addresses in its database, Deutsche Post Adress
GmbH has the only up-to-date forwarding (= new and
old) address databank in Germany, which it uses to
prevent misdeliveries.Address validation services are
offered through CD-ROM subscription or online via
ISDN and the Internet.
Deutsche PostCom GmbH pooled its activities in the
area of media-integrated business communications last
year, incorporating the former MLC Systeme GmbH
with the electronic services offered by the PostCom
business segment into its newly enlarged operations.
Together, the two subsidiaries increased their aggregate
revenue by 27.1 percent for the year.Deutsche PostCom
GmbH combines various media such as letter mail, fax
and electronic data for its customers, eliminating the
problem of “media crush”for them.
Our PrintCom business segment markets the ePOST
product line to business customers.The product ePOST
KLASSISCH offers business customers the option of
giving us their large item volumes in digital form which
we then print and subsequently deliver in letter form.
Solutions for PCs and workstations are also available.
One such alternative allows customers to send us mail-
ings directly from their computer by way of a user
interface we developed together with Microsoft. Letters
and postcards can also be electronically generated and
transmitted to us via the Internet.We then print and
forward them to our mail carriers for delivery.
The former GMS Deutsche Post Logistik GmbH was
renamed Deutsche Post In House Service GmbH in
1999. The market leader in the provision of in-house
mailroom services on an outsourcing basis, this com-
pany boosted its revenue by 56 percent last year.Its prod-
uct portfolio revolves around the four areas “In Haus
Post”, “In Haus Logistik”,“In Haus Druck” (printing
services) and “In Haus Kommunikation”. Today, Deut-
sche Post In House Service GmbH’s 640 employees run
the internal mail operations of more than 80 companies
throughout Germany. These customers include major
corporations such as Siemens and national associations
such as the Federation of German Industries and the
Association of German Chambers of Industry and
Commerce.
Mail
51
Corporate Division