DHL 1999 Annual Report Download - page 47

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50
Deutsche Post is responding to the growing importance
of sales mediators in the advertising market with inno-
vative sales cooperations and partnership programs
with agencies,“lettershops”,multimedia firms and indus-
trial associations.
We substantially expanded our range of products with
the acquisition of the Werbeangentur Janssen GmbH
advertising agency. One of the most able providers on
the market, Janssen specializes in the distribution of
unaddressed advertising items (catalogues, brochures,
samples) to all households in a particular area.It booked
a 33.8-percent increase in revenue in 1999 over the
previous year.
We can offer expanded service in the direct-response
field through the full-service provider MERKUR
Direktwerbegesellschaft mbH & Co. KG, a specialist
in direct-response advertising. Merkur booked a 38.6-
percent increase in revenue last year.It tailors its custom-
ized solutions packages to the customer’s specific
needs, using the modules Address Management, Data-
base Management, “Lettershop”, Telemarketing and
Fulfilment.
“Speed marketing”, the top
performance of Deutsche Post
Direkt GmbH put in a nutshell.