DHL 1999 Annual Report Download - page 11

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8
E-Commerce: M arket of the future – Enormous
business opportunities for Deutsche Post World Net
E-Commerce is the fast-growing market of the future, a
global marketplace without limits or national borders.
As such, it is an integral part of our corporate strategy.
E-Commerce offers logistics service providers sizable
new market opportunities because products that are
ordered with the click of a mouse generally are delivered
to the customer via parcel mail. All estimates foresee
above-average growth rates in this field.
Internet merchants can turn to Deutsche Post World
Nets e-Commerce services business segment to inte-
grate all elements of the logistics chain into their online
offerings and manage all logistics activities for them.
From Internet-shop outfitting to the entire range of
logistics tasks including payment handling, e-Com-
merce services takes back-office activities off the mer-
chant’s hands, putting Deutsche Post World Net’s well-
established competence as a full-service provider to use
for him in the process. Deutsche Post World Net’s
launch of the successful eVITA Internet marketplace
with its special mix of information, entertainment and
shopping, created an electronic shopping mall where
currently more than 100 permanent shop partners and
some 2,500 additional shops showcase their goods and
services.
All in all, Deutsche Post World Net’s involvement in
e-Business is built on a broad foundation.We serve both
providers and users, business customers and private
customers. Integrating the flows of goods, information
and money is crucial to success in e-Commerce.
Deutsche Post World Net meets this challenge by inter-
linking the products offered by its various brands, such
as Euro Express and Postbank. We established an
e-Business holding at the start of the year 2000 to pool
our competencies in this field with the aim of taking
advantage fully and quickly – of the business opportu-
nities e-Business has to offer.
Globalization – An opportunity and challenge
for Deutsche Post World Net
The increasing globalization of the economy is fueling a
need for blanket logistics solutions. Deutsche Post
World Net’s systematic implementation of its strategy
has made it a powerful international Group.We offer our
customers package solutions on a one-stop-shopping
basis.
Our corporate logo and the brand architecture behind it
were developed to convey Deutsche Post World Net’s
strategy and position in a nutshell.