Cracker Barrel 2004 Annual Report Download - page 30
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Hit The Road. Head To Logan’s.
TM
Ever since Logan’s Roadhouse opened its first restaurant in
Lexington, Kentucky in 1991, people have been drawn to the way we
combine an everyday steakhouse with a wonderfully rough-around-
the-edges roadhouse. Today, Logan’s has grown to over 130 locations
in 18 states. But, in fiscal 2004, we did some research and took a
fresh look at Logan’s and the market we’re in. What we confirmed is
that there should be a lot of room for us to grow. We were also
happy to hear something of which we’ve always been pretty certain:
that Logan’s is a strong concept, attracting a broad range of guests –
whether they’re wearing shirts and ties, jeans and boots, or shorts and
sandals – for lots of different dining occasions.
So we set out to achieve and maintain our operational excellence by
building a strong leadership team that combines some new faces
with some Logan’s veterans. Then we began work on sharpening our
brand appeal. That meant emphasizing our strengths – that Logan’s
is a kickin’ place with lots of toe-tappin’ energy, where we always
encourage people to be themselves. Whether they’re enjoying a bucket
of peanuts and tossing the shells on the floor, or settling in with
generous portions of downright craveable food at attractive prices.
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