Cracker Barrel 2004 Annual Report Download - page 20
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We Start From Scratch. Everyday.
Of course there’s one tradition we’d never change, and that’s
breakfast. Ever since we opened our doors, we’ve been serving hearty
country breakfasts all day, every day, from open ’til close. And from
the beginning we’ve insisted on using nothing but the highest-quality
ingredients we could find. Like fresh Grade A eggs, real butter and
100% pure maple syrup. But even the best traditions can use a little
improvement now and then. So, recently, we decided to strengthen
the restaurant-to-retail connection of the maple syrup we serve in our
restaurant by redesigning the label and bottle to make it a true
Cracker Barrel “private label” product that soon will be available to
purchase in our retail store.
We realized long ago that our unique combination of restaurant
and retail offerings makes Cracker Barrel Old Country Store
arguably one of the most differentiated concepts in the industry.
Over the course of this past year, we were particularly pleased
with the performance of our retail business, which benefited not only
from improved merchandise selection and availability, but also
from our continued focus on retail operations. In fact, year-over-year
sales in our retail stores were up almost 10% for fiscal 2004.
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