Cracker Barrel 2004 Annual Report Download - page 17

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Tradition Served Daily.
And 2004 was no different. This year, we were proud to introduce
our guests to two brand new menus – one for breakfast, and one
for lunch and dinner – that we rolled out system wide after extensive
testing in approximately 75 of our locations. While these menus
were designed, of course, to help us increase sales, traffic and margins,
their new look was based on one of our most basic principles:
make life a little easier for our guests. That’s why our new menus are
less cluttered, feature illustrations of different menu selections,
and are easier to read overall, making it simpler for guests to find and
order their favorite Cracker Barrel meals.
One important menu change was the addition of our new “Daily
Dinner Feature” section where, every day of the week, a different
special made with quality ingredients is offered for an attractive price.
These seven dinners – which include popular selections like our
Turkey n’ Dressing, Friday Fish Fry, and hand-breaded Homestyle
Chicken – are true, traditional, down-home country favorites that
also have proven track records as successful promotional items in our
restaurant. Now, they are specially positioned to increase trial and
encourage repeat visits by our guests.
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