Cracker Barrel 2004 Annual Report Download - page 3

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One of the best parts of traveling is all the great
stories you get to hear. Stories that make you laugh.
Others that warm your heart. And some that make you remember folks really
aren’t all that different – we just happen to live in different places.
At CBRL Group, Inc., our own story is really a pretty simple one. In 1969,
we built a place called Cracker Barrel Old Country Store®that had good food and good
products at a fair price offered by friendly people – the kind who treated you the way
we would want to be treated if we were away from home, traveling America’s highways.
Eventually, these became the values upon which we would build our entire company.
And build we have. Today CBRL Group, Inc. has over 69,000 valued employees
around the country working hard every day at our two restaurant concepts.
They’re at Cracker Barrel Old Country Store locations where we welcome guests to a
comfortable, down-home restaurant combined with an authentic country store.
And Logan’s Roadhouse®restaurants, each a real American roadhouse, where the
faces are smiling, the food keeps coming, and the peanut buckets are always full.
The interesting thing is, no matter which one of our more than 600 Cracker Barrel
and Logan’s locations you visit, you’ll meet people who continue to exemplify
the values and traditions contained in that very first story we set out to tell back in 1969.
And these long-standing traditions have helped us to do some great things.
Like achieve solid growth in net income and diluted net income
per share during fiscal 2004, a year of extraordinary product cost pressure for
our industry. We generated strong cash flow and increased our dividend.
We were also able to achieve positive comparable store sales across our business
and achieve some important consumer satisfaction recognition.
So we hope you’ll sit back, relax, and allow us to share some new versions of our old
story with you, as demonstrated by just a few of our many dedicated employees. We think
you’ll see why we’re looking forward to telling even more of them in the years ahead.
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