Cracker Barrel 2004 Annual Report Download - page 24

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Comfort Food. Pleasing People.
Today, just like back in 1969, our Cracker Barrel locations are
“destinations of choice” for highway travelers. We think that distinction
could become even more important as America’s Baby Boomers
begin to enjoy their active retirements. This is just one reason we’ve
focused on improving the quality of our Country Coach Service for
tour bus groups, as well as our RV (Recreational Vehicle) program.
In 2004 we received the Good Sam Welcome Mat Award for
Best Sit-Down Restaurant – the third year in a row members of this
national RV organization have recognized us with such an honor.
We’re also proud to announce that our long-established Personal
Achievement and Responsibility (PAR)Program went fully online
this year. The new eLEARNING*PAR program makes it easier for
our hourly employees to learn, improve their skills, and advance in
wages, benefits and position. Why is this so exciting? After all, our
well-trained and dedicated employees are a major reason consumer
surveys have named us “Best In Family Dining” in Restaurants &
Institutions magazine for 14 consecutive years. And, this year, we
were also named Best Overall in Family Dining in our core regions by
J.D. Power and Associates in an inaugural survey of guest satisfaction.
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