Chrysler 2000 Annual Report Download - page 75

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DATI SIGNIFICATIVIHIGHLIGHTS
Luca Cordero di Montezemolo,
Ferrari’s Chairman and CEO.
(in millions of euros) 2000 1999 1998
Net revenues 893 758 617
Operating income 45 24 11
As a % of revenues 53.1 1.9
Cash flow 78 61 47
Capital expenditures 52 63 61
Research and development 63 55 47
Net invested capital 113 185 170
Number of employees 2,341 2,282 2,264
Ferrari S.p.A. – Automobile sales
by geographical region
13%
20%
67%
Rest of the world
United StatesRest of EuropeItaly
Maserati S.p.A. – Automobile sales
by geographical region
35%
27%
10%
28%
In 2000, Ferrari achieved the two goals it had set out to
accomplish at the beginning of the 1990s: Regain the Formula
One World Championship and Constructors’ Championship
and post strong sales gains, creating value while pursuing
an ambitious program to revamp Maserati’s image.
The salient events of the year just ended were the launch
of the 360 Spider, which was universally well received; the
presentation of the limited edition 550 Barchetta Pininfarina;
and the successful introduction of the 3200 GT coupé, which
helped relaunch the Maserati brand.
Sales to end customers totaled 6,040 cars (5,313 in 1999),
including 4,070 made by Ferrari (3,735 in 1999) and 1,970
manufactured by Maserati (1,853 in 1999). For Ferrari, unit
sales were up for the seventh consecutive year in 2000.
A breakdown of cars shipped under the Ferrari brand shows
a gain of 12% in the United States, which at 1,113 units
was the company’s largest market. European customers
purchased 2,289 cars, or 6% more than in 1999. With 600
units (-2%) Germany was Ferrari’s largest European market
and second in the world, followed by Great Britain with 460
units (+2%). Italian customers purchased 417 units (+12%).
The Ferrari Racing Team was founded in Modena in 1929.
In 1969, Enzo Ferrari sold a 50% interest in his company to
the Fiat Group, which increased its ownership to 90% in 1988. In
1997, Ferrari purchased a 50% interest in Maserati, buying outright
control in 1999.
FERRARI AND MASERATI
Maserati 3200 GT.