Chrysler 2000 Annual Report Download - page 14

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Report on Operations – Overview
The Group is firmly committed to pursuing a course that will
ultimately lead to a level of profitability that is consistent with
its growth potential.
What the Group is building is an organization that believes in
excellence as the only viable path to growth, an organization that
is increasingly focused on core businesses that have or can attain
competitive leadership, an organization that has achieved a high
level of globalization with a strong commercial and industrial
presence in emerging markets that show good growth
potential. Ours is a Group that is willing to adopt innovative work
methods by disseminating the advantages offered by information
technology to every one of its businesses, committed to
reengineering all of its processes to reduce execution time
and increase customer satisfaction, and determined to
empower its employees and enhance their professional skills.
The company that we all work for is a new Fiat that views the
efficient use of invested capital as an opportunity to increase
cash flow, reduce indebtedness, sustain future growth and
increase the return on the capital provided by its stockholders.
This new Fiat strives to produce a substantial increase
in profitability by developing a vast reservoir of synergies;
actively restructuring and reengineering its industrial
organization through a process of continuous improvement;
investing heavily in product innovation; and significantly
expanding the contribution of service operations developed
as product add-ons or as stand-alone businesses.
Quick and rigorous implementation of these strategies and
programs is the obligation of the entire organization and must
be viewed as a priority to compete successfully in a rapidly
changing world.
Turin, March 29, 2001
Paolo Fresco
Chairman
Paolo Cantarella
Chief Executive Officer 29
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