Cathay Pacific 2007 Annual Report Download - page 9

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2007 in Review
Environment
• Cathay Pacific published its first Corporate Social
Responsibility report in 2007, detailing the airline’s
environmental performance and initiatives on social
responsibility including safety and health,
community initiatives, human resources and our
requirement for procurement and supply chains. The
report is available online at www.cathaypacific.com.
• Climate change has become a global issue and the
impact of carbon emissions from airlines is at the
forefront of government and public concern
worldwide. We take this issue very seriously and are
working in a number of ways to limit our impact on
the environment.
• Our Climate Change Position outlines our approach
to addressing climate change through three key
principles: maximising fuel efficiency and reducing
fuel wastage; addressing inefficiencies in air traffic
management; and acknowledging the role of
economic instruments such as emissions trading.
• Fleet modernisation is an important part of
improving our environmental performance. New
aircraft such as the Boeing 777-300ER and Boeing
747-8F are much more fuel efficient, while older,
less efficient aircraft such as our Boeing 747-200
“Classic” freighters will be phased out from 2008.
• In December we launched “FLY greener” for Cathay
Pacific and Dragonair – the first carbon offset
scheme to be introduced by airlines in Asia.
Passengers can now use cash or Asia Miles to
offset their air travel, with the carbon credits used to
promote a wind farm in Shanghai.
• Cathay Pacific sponsored the “Greener Skies
Forum” in Hong Kong in March, organised to
formulate a response from Asia-Pacific airlines to
the issue of climate change.
• In 2007 we increased our commitment to managing
inflight waste, and we now recycle plastic bottles,
plastic glasses, aluminium cans and newspapers on
all flights into Hong Kong.
• We introduced electric vehicles for use at Bangkok
airport and will introduce them in other outstations.
• We continued to educate our staff on environmental
matters through a dedicated website and through
exhibitions and an ongoing waste-reduction
campaign.
DRAGONAIR
Award winning products and services
• Dragonair was voted “Best Airline – China” for the
sixth consecutive year in the annual passenger
survey run by Skytrax.
• We were named “Best Airline (China)” by
TravelWeekly China in December.
• The quality of our inflight catering was recognised
with a Silver Award in the International Travel
Catering Association’s Mercury Awards.
• Cargo services were improved with the introduction
of the “LIFT” suite of cargo products.
Hub development
• Dragonair launched six new destinations with
scheduled services commencing to Busan, Fukuoka,
Kathmandu, Phuket and Sendai, and a daily charter
service to Taichung in Taiwan. A daily service to
Bangalore, India’s information technology hub, will
commence on 1st May this year.
• We withdrew our service to Tokyo in October.
• Services to a total of 14 Dragonair destinations were
enhanced during the year. The majority of routes
now offer at least a daily flight.
• We continue to work on improving connections
between Dragonair and Cathay Pacific and provide a
seamless experience for passengers travelling
through the Hong Kong hub.
• We increased our freighter services to Shanghai to
17 a week with effect from 1st January 2007.
• In February 2007 we withdrew our long-haul
freighter services to Amsterdam, Dubai, Frankfurt
and Manchester and later our freighter service to
New York with the return of our wet-leased freighter
to China Airlines.
The growing fleet
• The Dragonair freighter fleet grew to seven aircraft
in 2007 with the addition of two more Boeing 747-
400BCFs.
• Three aircraft wet-leased to Air China were returned
in 2007 – two Airbus A330s and one Airbus A320.
The final aircraft, another Airbus A330, will be
returned in 2008.
Cathay Pacific Airways Limited Annual Report 2007 7