Cathay Pacific 2007 Annual Report Download - page 7

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2007 in Review
Hub development
• We added seven new destinations to our network in
2007 – Busan, Changsha, Fuzhou, Kathmandu,
Qingdao, Sendai and Wuhan through codeshare
arrangements with Dragonair.
• We increased the number of flights on some of our
major routes, with extra daily services to
Melbourne, New York and San Francisco. We also
added flights to Adelaide, Frankfurt, Paris, Perth,
Tokyo, Toronto and Vancouver.
• We reduced minimum connecting times with
Dragonair, making it easier for passengers to
transfer through the Hong Kong hub. We also
reduced minimum connecting times with Air China.
• We announced significant enhancements in our
scheduled services to India beginning 29th February
2008, with more flights to Delhi and Mumbai and
the launch of a new destination, Chennai.
The growing fleet
• At the end of 2007 we had 112 aircraft in our fleet,
including 93 passenger aircraft and 19 freighters.
During the year we took delivery of two Airbus
A330-300s, two second hand Boeing 747-400s and
one Boeing 747-400BCF, Boeing Converted
Freighter. In September we welcomed the first
Boeing 777-300ER into our fleet and by the end of
the year a total of five were in operation. The Boeing
777-300ER will form the backbone of our long-haul
fleet in the coming years.
• In November we announced our biggest-ever order
for new aircraft with a commitment for 10 Boeing
747-8F freighters – also our biggest freighter order –
and seven more Boeing 777-300ERs. That takes our
total commitment to the long-range passenger
aircraft, including those already in service, to 30.
• In December we announced an order for another
eight Airbus A330-300 regional aircraft for delivery
between 2010 and 2012.
• With the delivery of two more Boeing 777-300ERs
early this year, we now have a total of 51 aircraft on
our order books and will have a fleet of at least 155
aircraft by 2012.
• The Cathay Pacific Group fleet size, including
Dragonair and AHK, will number 200 by 2012.
Pioneer in technology
• We rolled out a brand-new revenue management
system in 2007 to facilitate the maximisation of
revenue across the network and boost yield.
• The use of electronic ticketing continues to increase
and by the end of the year 88% of our tickets were
issued this way. The airline is on track to meet the
IATA deadline to have 100% e-ticketing by 1st June
2008.
• In November, IATA launched its e-freight project,
aiming to boost efficiency in the industry. Cathay
Pacific is one of seven leading cargo airlines chosen
for the pilot project and is the key sponsor of the
project in Hong Kong.
• More customers are now using Online Check-In,
bringing added convenience and easing congestion
at airports. During the year we saw around 12% of
passengers using the facility, compared to 7.8% in
2006, with a 73% growth in the number of actual
users.
Partnerships
• The oneworld alliance, of which Cathay Pacific is a
founding member, saw significant growth in 2007
with three more airlines – Japan Airlines, Malev and
Royal Jordanian – joining as full members. At the
same time Aer Lingus left the alliance.
• Our subsidiary Dragonair joined as an affiliate
member of oneworld in November, offering the full
range of oneworld benefits to passengers. Other
airlines joining as affiliates in the year included LAN
Argentina, LAN Ecuador and five Japan Airlines
subsidiaries.
• The Marco Polo Club became the single loyalty
programme for both Cathay Pacific and Dragonair
passengers with effect from 1st January 2007. The
Dragonair Elite Club was terminated with effect
from the same date.
• The Asia Miles travel reward programme continued
to grow and at the end of 2007 had more than three
million members, with the number of partners rising
to more than 300 in nine categories.
Cathay Pacific Airways Limited Annual Report 2007 5