Cathay Pacific 2007 Annual Report Download - page 8

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2007 in Review
Commitment to staff
• Cathay Pacific and its subsidiaries employed more
than 25,900 people worldwide at the end of 2007.
Some 17,100 staff worked for the airline itself, with
more than 11,800 of those employed in Hong Kong.
The workforce grew by 3.8% over the year, mainly
through the addition of flying crew to meet the
airline’s expansion. Our cockpit crew and cabin crew
communities grew by approximately 160 and 300
people respectively in the course of 2007.
• The continued expansion of our fleet will lead to
more job opportunities in our Hong Kong home. In
2008 we aim to hire 270 cockpit crew and another
1,300 cabin crew as the new aircraft arrive.
• Our Cadet Pilot Programme continues to provide
career opportunities with 10 Hong Kong-based
graduates earning their wings in 2007. Since the
programme’s inception in 1988 more than 320
cadets have graduated from the programme and 42
are now Captains with Cathay Pacific.
• In October we conducted a staff alignment survey
among all Hong Kong-based ground staff that gives
us a clearer picture of our employees’ expectations.
We have conducted a similar survey for our staff
overseas.
• We have progressively introduced leading-edge
training and development programmes to enhance
the skills of our workforce, encourage collaborative
problem solving, strong executive development and
business-driven learning.
• We review our human resource and remuneration
policies in the light of local legislation, industry
practice, market conditions and the performance of
individuals and the Company.
• Cathay Pacific is committed to the health and well-
being of its staff, continually reviewing systems for
monitoring health and safety for both ground staff
and operational crew. We provide a range of
benefits and facilities for staff, from a fully equipped
gymnasium and fitness classes at our headquarters
to confidential counselling through our Employee
Assistance Programme.
Contribution to the community
• Cathay Pacific believes it has a responsibility to give
something back to the communities in which it
operates and which have played such an important
part in its success. The airline runs a number of
community and charitable efforts, with a particular
focus on supporting young people.
• The third “I Can Fly” programme kicked off in
December, giving 1,000 Hong Kong teenagers the
opportunity to learn more about aviation and
develop a deeper commitment to their community
through a range of social service activities. Our staff
play a key role in this programme, with more than
90 pilots and ground staff acting as mentors and
providing guidance to the youngsters.
• Cathay Pacific continues as the principal sponsor of
the Life Education Activity Programme (LEAP),
which promotes healthy lifestyles and an anti-drug
message to Hong Kong schoolchildren.
• Our Change for Good inflight fundraising
programme continues to collect spare change from
passengers to help children around the world
through projects run by the United Nations
Children’s Fund (UNICEF). In 2006/2007 more than
HK$10 million was collected through Change for
Good and since the programme’s inception in 1991
the total raised has topped HK$81 million.
• A portion of the proceeds from Change for Good
goes to the Cathay Pacific Wheelchair Bank which
provides special chairs for Hong Kong children with
neuromuscular diseases.
• Around 50 children from Hong Kong and the region
learnt more about themselves, ecological issues and
other cultures at the Cathay Pacific International
Wilderness Experience, an environmental camp
held every year in South Africa.
• Cathay Pacific sponsored the “Literacy One” flight
in December, carrying 400,000 books on behalf of
Room to Read to help the education of children in
developing countries in Asia.
• In October we held a special community flight for
people from Tung Chung to celebrate the arrival of our
first Boeing 777-300ER aircraft. The flight was
followed by the launch of English on Air! – a
programme to improve conversational English among
Tung Chung schoolchildren with the help of our staff.
• The Sunnyside Club, a charity set up and supported
by Cathay Pacific staff, celebrated its 20th
anniversary in 2007. The club provides support for
handicapped children in schools in Hong Kong,
including the Sunnyside School.
Cathay Pacific Airways Limited Annual Report 2007
6