Cathay Pacific 2004 Annual Report Download - page 8

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2004 in Review
2004 was the second best year in the history of Cathay Pacific Airways.
An improving Hong Kong economy, together with buoyant global
economies led to new passenger and cargo records. 2004 would have been
our best year on record had it not been for a sharp rise in the price of fuel.
We have continued to expand our fleet and have further commitments for
an additional 15 aircraft which will be delivered by 2007. We have also
established a strategic partnership with Air China by taking a 10% stake
in the Mainland carrier at its initial public offering.
AWARD WINNING PRODUCTS AND SERVICES
– We were the world’s only airline to be named
“Best of the Best” in luxury travel brands by
the Robb Report in its prestigious annual survey
among travel writers.
– We were awarded first place in the “Quality –
Products and Services” and “Delivering
on its Promises” categories in the 2004 Hong
Kong Brand Admiration Survey. The airline also
came second in the overall “Most Admired
Brand” category.
– Our cabin crew and frontline staff uniforms are
being enhanced with a refreshed look created
by celebrity designer Eddie Lau. Simplified with
a sharper silhouette, the uniform will be
introduced in 2005.
– Our Hong Kong lounges were voted the world’s
best in the global Skytrax poll. We won the
“Best Airline Lounge 2004” award and took
the separate “Best First Class Lounge”
and “Best Business Class Lounge” titles.
– The Hong Kong Tourism Board presented us
with its “2004 Thank You Award” in recognition
of our efforts to get Hong Kong back on its feet
after SARS.
– Business Traveller and Wine International
awarded us their “Best Business Class Cellar”
and “First Class Most Original Wine List” titles
along with “Best Business Class Fortified or
Sweet Wine” and “Best First Class White Wine”.
– The Hong Kong Association for Customer
Service Excellence presented us with a “Gold”
award for Support and Service and a “Silver”
award for Counter Service.
– Readers’ Digest Asia awarded us the “Platinum
SuperBrand” award in its Asia’s SuperBrands
Survey 2004 in recognition of our outstanding
quality and service.
– Asia Miles continues to grow and now has more
than 2.3 million members worldwide. Members
can earn and redeem Asia Miles through Cathay
Pacific and 17 other world-class partner airlines,
plus over 220 partners in other reward categories.
HUB DEVELOPMENT
– We commenced a daily passenger service
to Beijing in December 2004 and in early 2005
we launched a three times weekly service
to Xiamen. A second daily service to Beijing
will be introduced later this year pending
government approval.
– A daily freighter service to Shanghai commenced
on 27th January 2005.
– We launched a third daily passenger service
to Sydney – more than any other airline –
in October 2004. A fourth weekly service
to Perth will commence in 2005.
– More frequent services were introduced
to Bahrain, Brisbane, Colombo, Dubai, Manila,
Osaka, Riyadh, Surabaya and Taipei, further
strengthening Hong Kong as a global aviation hub.
4 Cathay Pacific Airways Limited 2004 Annual Report