Blizzard 2005 Annual Report Download - page 63

Download and view the complete annual report

Please find page 63 of the 2005 Blizzard annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 92

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92

Material฀differences฀may฀result฀in฀the฀amount฀and฀timing฀of฀charges฀for฀any฀period฀if฀management฀makes฀different฀judgments฀or฀utilizes฀different฀estimates฀in฀evaluating฀
these฀qualitative฀factors.
Inventories
Inventories฀are฀valued฀at฀the฀lower฀of฀cost฀(first-in,฀first-out)฀or฀market.
Property and Equipment
Property฀and฀equipment฀are฀recorded฀at฀cost.฀Depreciation฀and฀amortization฀are฀provided฀using฀the฀straight-line฀method฀over฀the฀shorter฀of฀the฀estimated฀useful฀lives฀or฀the฀
lease฀term:฀buildings,฀25฀to฀33฀years;฀computer฀equipment,฀office฀furniture฀and฀other฀equipment,฀2฀to฀5฀years;฀leasehold฀improvements,฀through฀the฀life฀of฀the฀lease.฀When฀
assets฀are฀retired฀or฀disposed฀of,฀the฀cost฀and฀accumulated฀depreciation฀thereon฀are฀removed฀and฀any฀resultant฀gains฀or฀losses฀are฀recognized฀in฀current฀operations.
Goodwill
We฀account฀for฀goodwill฀using฀the฀provisions฀of฀SFAS฀No.฀142,฀“Goodwill฀and฀Other฀Intangibles.”฀SFAS฀No.฀142฀addresses฀financial฀accounting฀and฀reporting฀requirements฀
for฀acquired฀goodwill฀and฀other฀intangible฀assets.฀Under฀SFAS฀No.฀142,฀goodwill฀is฀deemed฀to฀have฀an฀indefinite฀useful฀life฀and฀should฀not฀be฀amortized฀but฀rather฀tested฀
at฀least฀annually฀for฀impairment.฀An฀impairment฀loss฀should฀be฀recognized฀if฀the฀carrying฀amount฀of฀goodwill฀is฀not฀recoverable฀and฀its฀carrying฀amount฀exceeds฀its฀fair฀
value.฀In฀accordance฀with฀SFAS฀No.฀142,฀we฀have฀not฀amortized฀goodwill฀during฀the฀years฀ended฀March฀31,฀2005,฀2004฀and฀2003.
Revenue Recognition
We฀recognize฀revenue฀from฀the฀sale฀of฀our฀products฀upon฀the฀transfer฀of฀title฀and฀risk฀of฀loss฀to฀our฀customers.฀Certain฀products฀are฀sold฀to฀customers฀with฀a฀street฀date฀
(the฀date฀that฀products฀are฀made฀widely฀available฀for฀sale฀by฀retailers).฀For฀these฀products฀we฀recognize฀revenue฀no฀earlier฀than฀the฀street฀date.฀Revenue฀from฀product฀
sales฀is฀recognized฀after฀deducting฀the฀estimated฀allowance฀for฀returns฀and฀price฀protection.฀With฀respect฀to฀license฀agreements฀that฀provide฀customers฀the฀right฀to฀make฀
multiple฀copies฀ in฀ exchange฀ for฀guaranteed฀ amounts,฀revenue฀is฀recognized฀ upon฀ delivery฀ of฀ such฀ copies.฀Per฀ copy฀royalties฀on฀ sales฀that฀exceed฀ the฀guarantee฀are฀
recognized฀as฀earned.฀In฀addition,฀in฀order฀to฀recognize฀revenue฀for฀both฀product฀sales฀and฀licensing฀transactions,฀persuasive฀evidence฀of฀an฀arrangement฀must฀exist฀and฀
collection฀of฀the฀related฀receivable฀must฀be฀probable.฀Revenue฀recognition฀also฀determines฀the฀timing฀of฀certain฀expenses,฀including฀cost฀of฀salesintellectual฀property฀
licenses฀and฀cost฀of฀salessoftware฀royalties฀and฀amortization.
Sales฀incentives฀or฀other฀consideration฀given฀by฀us฀to฀our฀customers฀is฀accounted฀for฀in฀accordance฀with฀the฀Financial฀Accounting฀Standards฀Board’s฀Emerging฀Issues฀
Task฀Force฀(“EITF”)฀Issue฀01-9,฀“Accounting฀for฀Consideration฀Given฀by฀a฀Vendor฀to฀a฀Customer฀(Including฀a฀Reseller฀of฀the฀Vendor’s฀Products).”฀In฀accordance฀with฀EITF฀
Issue฀01-9,฀sales฀incentives฀and฀other฀consideration฀that฀are฀considered฀adjustments฀of฀the฀selling฀price฀of฀our฀products,฀such฀as฀rebates฀and฀product฀placement฀fees,฀
are฀reflected฀as฀reductions฀of฀revenue.฀Sales฀incentives฀and฀other฀consideration฀that฀represent฀costs฀incurred฀by฀us฀for฀assets฀or฀services฀received,฀such฀as฀the฀appearance฀
of฀our฀products฀in฀a฀customer’s฀national฀circular฀ad,฀are฀reflected฀as฀sales฀and฀marketing฀expenses.
Allowance for Returns and Price Protection
In฀determining฀the฀appropriate฀unit฀shipments฀to฀our฀customers,฀we฀benchmark฀our฀titles฀using฀historical฀and฀industry฀data.฀We฀closely฀monitor฀and฀analyze฀the฀historical฀
performance฀ of฀ our฀ various฀ titles,฀ the฀ performance฀ of฀ products฀ released฀ by฀ other฀ publishers฀ and฀ the฀ anticipated฀ timing฀ of฀ other฀ releases฀ in฀ order฀ to฀ assess฀ future฀
demands฀of฀current฀and฀upcoming฀titles.฀Initial฀volumes฀shipped฀upon฀title฀launch฀and฀subsequent฀reorders฀are฀evaluated฀to฀ensure฀that฀quantities฀are฀sufficient฀to฀meet฀
the฀demands฀from฀the฀retail฀markets฀but฀at฀the฀same฀time,฀are฀controlled฀to฀prevent฀excess฀inventory฀in฀the฀channel.
We฀may฀permit฀product฀returns฀from,฀or฀grant฀price฀protection฀to,฀our฀customers฀under฀certain฀conditions.฀In฀general,฀price฀protection฀refers฀to฀the฀circumstances฀when฀we฀
elect฀to฀decrease฀the฀wholesale฀price฀of฀a฀product฀by฀a฀certain฀amount฀and,฀when฀granted฀and฀applicable,฀allows฀customers฀a฀credit฀against฀amounts฀owed฀by฀such฀customers฀
to฀Activision฀with฀ respect฀ to฀open฀and/or฀future฀invoices.฀The฀conditions฀our฀ customers฀must฀meet฀to฀be฀granted฀the฀right฀ to฀return฀products฀or฀price฀ protection฀ are,฀
page 62
Activision, Inc. 2005 Annual Report
Notes to Consolidated Financial Statements