Baker Hughes 2013 Annual Report Download - page 6

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6%
Industrial Services
18%
17%
49%
Middle East / Asia Pacific
Europe / Africa / Russia Caspian
North America
10%
Latin America
2013 Revenue by Segment
ENABLING INNOVATION
Innovation both creates and is enabled by a work
environment that supports it. At Baker Hughes, we
continually strive toward a work environment that
motivates and empowers our employees, business partners,
and customers to create new solutions and to evolve and
perfect those that already exist. Our Dhahran Research
and Technology Center in Saudi Arabia, our Artifi cial Lift
Research and Technology Center in Oklahoma and our new
Western Hemisphere Education Center in Houston are
excellent examples of facilities as enablers. Here, leading-
edge tools, testing facilities, and simulators enable ideas
to be challenged and verifi ed in a protected laboratory
environment and then fi ne-tuned so they can be rapidly
commercialized with confi dence that they will perform
as designed. Here, too, people from different disciplines,
different geographies, and different companies can
collaborate to achieve common objectives. And, it is
here that engineers and scientists come together to
learn from one another and from experts in all facets
of oil and natural gas development.
THE RESULTS
The results of innovation at Baker Hughes are refl ected in
game-changing products and services and in business
processes that encourage effi ciency, collaboration, and future
innovation. The latest results of our Culture of Innovation
are highlighted in the following pages of this report and
are already contributing to safer, more effi cient, and more
cost-effective exploration and production operations. The
results of our innovations can be seen in the advancements
we have brought to the oil and gas industry for more than a
century. Today, we continue to introduce new products
and services that will populate tomorrow’s record books
for enhancements in effi ciency, economy, safety, and
productivity and continue to enable safe, affordable energy
to improve people’s lives.