Baker Hughes 2013 Annual Report Download - page 3

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SOURCES OF INNOVATION
Innovation at Baker Hughes comes from many sources.
It comes from listening to our customers and focusing
intensely on understanding their challenges. It comes from
imagination and vision that not only defi ne success, but also
create a roadmap and a timeline to achieve it, distribute
ownership, and foster alignment among everyone involved.
Innovation comes from diversity—of culture, gender,
age, point of view, academic background, discipline, and
expertise. It is this diversity that creates the platform for
challenging and questioning the past and the present.
We foster the diversity that nurtures innovation through
numerous practices and programs that range from university
recruitment and a special employment program for people
leaving the U.S. Military forces, to our global Women’s
Resource Group and our annual Chad Deaton Diversity
and Inclusion Award for helping to recruit, retain, and
develop our talented and diverse workforce.
Selected Financial Highlights ................................ 2
Letter To Stockholders .............................................. 3
Innovative Results
North America ............................................................... 6
Latin America............................................................... 10
Europe / Africa / Russia Caspian ................... 14
Middle East / Asia Pacifi c ................................... 18
Sustainability ................................................................. 22
Executive Leadership Team .................................. 24
Form 10-K
Corporate Information ........................Inside Back Cover
2013 Year in Review