Baker Hughes 2013 Annual Report Download - page 33

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Baker Hughes Incorporated3
Our global oilfield operations are organized into a number of geomarket organizations, which are combined into
and report to four region presidents, who in turn report to our chief executive officer. These regions form the basis
of our four operating segments detailed below:
North America - headquartered in Houston, Texas
Latin America - headquartered in Houston, Texas
Europe/Africa/Russia Caspian - headquartered in London, England
Middle East/Asia Pacific - headquartered in Dubai, United Arab Emirates
Through the geographic organization, we have placed our management close to our customers, facilitating
stronger customer relationships and allowing us to react quickly to local market conditions and customer needs.
The geographic organization supports our oilfield operations and is responsible for sales, field operations and well
site execution. In addition to the above, we have an Industrial Services segment, headquartered in Houston, Texas,
which includes the downstream chemicals business and the process and pipeline services business.
Certain support operations are organized at the enterprise level and include the supply chain and product line
technology organizations. The supply chain organization is responsible for the cost-effective procurement and
manufacturing of our products as well as product quality and reliability. The product line technology organization is
responsible for product development, technology and marketing of innovative and reliable solutions for our
customers to advance their reservoir performance. The product line technology organization also facilitates cross-
product line technology development, sales processes and integrated operations capabilities.
Further information about our segments is set forth in Item 7. Management’s Discussion and Analysis of
Financial Condition and Results of Operations and Note 9 of the Notes to Consolidated Financial Statements in
Item 8 herein.
PRODUCTS AND SERVICES
Oilfield Operations
We offer a full suite of products and services to our customers around the world. Our oilfield products and
services fall into one of two categories, Drilling and Evaluation or Completion and Production. This classification is
based on the two major phases of constructing an oil and/or natural gas well, the drilling phase and the completion
phase, and how our products and services are utilized for each phase.
•Drilling and Evaluation products and services consist of the following:
•Drill Bits - includes Tricone™, PDC or “diamond”, and Kymera™hybrid drill bits used for performance
drilling, hole enlargement and coring.
•Drilling Services - includes conventional and rotary steerable systems used to drill wells directionally
and horizontally; measurement-while-drilling and logging-while-drilling systems used to perform
reservoir navigation services; drilling optimization services; tools for coil tubing drilling and wellbore re-
entry systems; coring drilling systems; and surface logging.
•Wireline Services - includes tools for both open hole and cased hole well logging used to gather data
to perform petrophysical and geophysical analysis; reservoir evaluation coring; casing perforation; fluid
characterization; production logging; well integrity testing; pipe recovery; and seismic and microseismic
services.
•Drilling and Completion Fluids - includes emulsion and water-based drilling fluids systems; reservoir
drill-in fluids; and fluids environmental services.