Ameriprise 2012 Annual Report Download - page 6
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$295
$271
$342
$384
$396
Operating net revenue
per advisor
in thousands
2008
2009
2010
2011
2012
Retail client assets
in billions
2008
2009
2010
2011
2012
$222
$270
$304
$310
$353
4 Ameriprise Financial Annual Report 2012
The Ameriprise brand is trusted and relevant. Our MORE WITHIN
REACH® brand platform conveys the personal nature of how we
serve clients and the underlying strength of our rm. Our advertising
has helped dene who we are and what we do. We’re building on
this momentum with new television and online advertising featuring
award-winning actor Tommy Lee Jones; it captures the American spirit
and demonstrates how we’re helping our clients feel more condent
about their retirement.
In 2012, we completed the multi-year installation of our new
brokerage platform — successfully converting our entire advisor
force to the system. It was one of the most complex and signicant
technology projects we’ve executed since our spin-off in 2005,
requiring strong coordination across the company. We also added
to our Ameriprise® Managed Accounts platform, which provides a
broad selection of sophisticated discretionary and non-discretionary
solutions for our advisors and clients.
The transformation of our brokerage platform and the enhancements
to our product suite are important elements of our ability to
recruit experienced advisors to Ameriprise. We offer a compelling
proposition to advisors that combines nancial strength, a strong
brand, dedicated leadership and an entrepreneurial culture.
During the year, 382 experienced advisors moved their businesses
to Ameriprise, bringing with them billions of dollars of new assets
and thousands of client relationships. In fact, over the past several
years, approximately 1,000 experienced advisors have joined
the rm.
Uniquely positioned to meet clients’ needs for income
and protection
As clients build wealth and move to retirement, two priorities
become paramount: protecting their hard-earned assets from
adverse nancial impacts and creating income streams
throughout retirement.
These are complex issues to navigate, but Ameriprise has the tools
to help. We are unique in the industry; we develop our life insurance
and variable annuity products exclusively for Ameriprise clients —
people we know well. We combine the intellectual capital across our
rm with our nancial strength and risk management prowess to
build product solutions that help to protect wealth, preserve assets
and guarantee retirement income.