Ameriprise 2012 Annual Report Download - page 5
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Assets under management
and administration
in billions
2008
2009
2010
2011
2012
$344
$429
$647
$631
$681
Ameriprise Financial Annual Report 2012 3
Large opportunity for Ameriprise
Signicant trends are shaping and redening the global nancial
services marketplace:
• The large opportunity to serve the needs of the mass afuent and
afuent and the transition of the U.S. baby boomer population to
retirement, and
• The expanding global asset management opportunity.
We are prepared and ready to capture our share of both.
Our target market in the U.S. is the mass afuent and afuent.
This group holds more than half of the nation’s $26 trillion in
total investable assets. Every day, 10,000 baby boomers reach
age 65 and will continue to do so for the next 10 years. This is
an astonishing number; the baby boomer generation has and will
continue to transform the U.S. nancial services marketplace into
the future. Companies that succeed in serving this core group need
to not only help grow clients’ wealth, but also help them manage
and protect their assets and income as they transition to what
could be more than 30 years in retirement.
For many of our clients, achieving a condent retirement is their
top nancial goal. In fact, I believe our comprehensive approach
to advising, managing and protecting the assets and income of
our clients is among the best in the industry.
Powerful, branded retail financial services provider
Ameriprise is built on the relationships our more than 9,700 nancial
advisors have developed with more than 2 million individuals and
small business owners in the U.S. We’re the leading nancial
planning company in the country and each component of our
business helps strengthen those relationships while also helping to
preserve and grow client assets over time.
Our advisor force — the fth largest branded advisor force in the U.S.
— is a powerful platform. Over the past several years, we’ve made
signicant investments in the business, including strengthening the
Ameriprise Financial brand, enhancing our product and technology
infrastructure and recruiting experienced advisors to Ameriprise. The
result has been solid growth in our core client base, record client
asset and advisor productivity levels, as well as steady improvement
in the earnings and protability of our advisory business.