Adobe 2002 Annual Report Download - page 6

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production฀and฀delivers฀targeted,฀secure,฀and฀reliable฀
electronic฀documents฀to฀virtually฀any฀platform฀a฀
business฀or฀government฀agency฀may฀require.
Within฀the฀design฀community,฀Adobe฀InDesign฀2.0฀
software฀gained฀more฀customers฀among฀publishers฀
and฀creative฀agencies฀worldwide.฀This฀version฀of฀our฀
next-generation฀page฀layout฀software฀incorporates฀
several฀innovative฀new฀features฀to฀deliver฀a฀top-notch฀
application.฀Since฀its฀release฀in฀January,฀InDesign฀2.0฀
has฀gained฀signicant฀market฀share.฀In฀April,฀we฀re-
leased฀a฀new฀version฀of฀Adobe฀Photoshop฀software฀to฀
widespread฀acclaim.฀And฀professional฀videographers฀
working฀with฀corporate฀and฀broadcast฀video฀continued฀
to฀make฀Adobe฀Premiere®฀and฀Adobe฀After฀Effects®฀
software฀leaders฀in฀their฀category฀on฀the฀
Windows®฀platform.฀
Software฀collections,฀bringing฀together฀several฀
agship฀Adobe฀applications฀for฀specic฀customer฀
requirements,฀continued฀to฀do฀well.฀Offering฀a฀com-
plete฀solution,฀these฀suites฀allow฀customers฀to฀adopt฀
multiple฀Adobe฀applications฀simultaneously฀at฀a฀great฀
value.฀Licensing฀of฀Adobe฀Collections฀by฀our฀custo-
mers฀continues฀to฀represent฀a฀signicant฀portion฀of฀
Adobe’s฀revenue.฀
In฀scal฀year฀2002,฀our฀partnerships฀became฀more฀
strategically฀important.฀Of฀particular฀note฀is฀our฀
agreement฀with฀enterprise฀software฀provider฀SAP.฀By฀
integrating฀Adobe฀Portable฀Document฀Format฀(PDF)฀
technology฀with฀SAP฀solutions,฀this฀partnership฀is฀an฀
important฀step฀toward฀establishing฀Adobe฀as฀an฀
essential฀enterprise฀infrastructure฀provider.฀Other฀
important฀relationships฀include฀those฀with฀Dell฀
and฀Documentum.
Corporate฀governance
At฀a฀time฀when฀investor฀condence฀is฀being฀tested,฀
Adobe฀is฀committed฀to฀closely฀following฀all฀newly฀
established฀rules,฀certications,฀and฀board฀indepen-
dence฀requirements,฀and฀we฀will฀continue฀to฀conduct฀
our฀operations฀with฀integrity.฀
Focus฀and฀strategy
Adobe’s฀focus฀for฀the฀coming฀scal฀year฀is฀threefold:฀
to฀extend฀our฀business฀to฀the฀enterprise฀by฀developing฀
and฀delivering฀enterprise-class฀ePaper฀solutions,฀to฀
provide฀more฀value฀to฀our฀creative฀professional฀
customers,฀and฀to฀extend฀our฀digital฀imaging฀and฀
video฀businesses฀to฀meet฀the฀needs฀of฀home฀and฀busi-
ness฀users.฀Underlying฀each฀of฀these฀goals฀is฀the฀evolu-
tion฀of฀Adobe฀PDF฀as฀a฀robust,฀rich฀media฀container฀
that฀complements฀other฀established฀standards฀such฀
as฀the฀eXtensible฀Markup฀Language฀(XML).฀The฀use฀
of฀Adobe฀PDF฀as฀a฀format฀for฀reliable,฀multiplatform฀
communications฀spans฀all฀of฀Adobe’s฀customers,฀in-
cluding฀creative฀professionals,฀businesses,฀and฀govern-
ment฀agencies.฀No฀other฀technology฀today฀can฀equal฀
what฀Adobe฀PDF฀provides,฀and฀we฀intend฀to฀continue฀
to฀innovate฀its฀functionality—including฀extending฀it฀
as฀a฀container฀for฀delivering฀digital฀photographs.
For฀the฀enterprise,฀we฀are฀extending฀our฀Adobe฀
Acrobat฀software-based฀ePaper฀solutions฀to฀help฀
corporations,฀government฀agencies,฀and฀other฀large฀
organizations฀move฀from฀paper-based฀workows฀to฀
electronic฀document-based฀workows.฀Leveraging฀our฀
reach฀through฀the฀now฀ubiquitous฀Acrobat฀Reader® ,฀฀
we฀are฀delivering฀end-to-end,฀client-฀and฀server-based฀
solutions฀that฀help฀enterprises฀both฀save฀and฀make฀
money.฀To฀support฀these฀goals,฀we฀are฀refocusing฀our฀
direct฀sales฀force฀to฀sell฀directly฀to฀executives,฀line฀of฀
business฀managers,฀and฀IT฀managers.
Bruce฀R.฀Chizen
President฀and฀Chief฀Executive฀Ofcer
Murray฀J.฀Demo
Senior฀Vice฀President฀
and฀Chief฀Financial฀Ofcer
Melissa฀Dyrdahl
Senior฀Vice฀President฀of฀Corporate฀
Marketing฀and฀Communications
James฀Heeger
Senior฀Vice฀President฀of฀the฀
Creative฀Professional฀Business฀Unit
Karen฀Cottle
Senior฀Vice฀President,฀General฀
Counsel,฀and฀Corporate฀Secretary