Adobe 2002 Annual Report Download - page 38

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7
advantage of the advancements made in digital photography and video technology to enhance, manage, and share
their personal photographs and videos.
As the use of digital photography and digital video cameras grows, we believe creative professionals
throughout the world will continue to require software solutions to edit, enhance, and manage their digital
photographs and digital videos. We also believe business and hobbyist users will need digital imaging and digital
video software as more people use digital cameras and digital camcorders.
We have responded to these market opportunities by delivering several new releases of our digital imaging and
video software applications. In the second quarter of fiscal 2002, we released version 7.0 of our Adobe Photoshop
product, which is the industry-leading product for digital imaging. In the third quarter of fiscal 2002, we released
version 2.0 of our Adobe Photoshop Elements product, which is our digital imaging product targeting the photo
editing market for the mid-range hobbyist and enthusiast. We also released version 6.5 of Adobe Premiere, an
updated release of our digital video-editing product.
We plan to work with Intel, Microsoft, Dell and Sony to help make Microsoft Windows, and the Intel
architecture a strong digital video authoring platform for our customers. With our digital imaging products, we plan
to continue to innovate with our Photoshop product to meet the needs of its creative professional customers, while
expanding the Photoshop software customer base by improving the interface of the product to be more accessible to
non-professional users (business and home users). We have announced plans to introduce new products targeting
home user digital image management and professional DVD authoring in fiscal 2003. We plan to leverage the rich
media content qualities of Adobe PDF and the vast installed base of Adobe Acrobat Readers to let users of these
products easily share their digital photographs in Adobe PDF.
With our digital video products, we plan to take advantage of the improved video-related performance of the
latest generation of personal computers, which we believe will allow us to expand our volume in shrink-wrapped
software sales independent of our traditional third-party computer video board OEM channel. We intend this
channel strategy switch to decrease the percentage of digital video revenue derived through our historical third party
computer video board OEM channel and increase the percentage derived through our shrink-wrapped
software channels.
Digital Imaging and Video Products
Adobe After Effects—software used to create sophisticated animation, motion compositing, and special effects
found in multimedia, television broadcast, film, and the Web.
Adobe Atmosphere (beta)—a software tool for authoring graphically rich three dimensional worlds that
viewers on the Web can figuratively enter and interact in; provides a platform for creating realistic and immersive
environments that offer a revolutionary approach to content, Web navigation, community, and communication.
Adobe Digital Video Collection—suite of four integrated application products that allows users to produce
professional-quality video, film, multimedia, and Web projects; includes Adobe After Effects, Adobe Illustrator,
Adobe Photoshop, and Adobe Premiere.
Adobe LiveMotion—a software tool that allows professional designers to create two-dimensional Web
graphics; it provides designers with a rich set of content creation tools for creating both vector and raster graphics in
one application for increased productivity.
Adobe PhotoDeluxe—software that allows consumers and small businesses to easily enhance and personalize
their photos for a wide variety of applications in print and electronic media.
Adobe Photoshop—provides photo design enhancement capabilities for print, the Internet, and multi-media;
used by graphic designers, professional photographers, Web designers, professional publishers, and
video professionals.
Adobe Photoshop Album—offers unique, easy-to-use interface to find, organize, share, and edit digital
photographs; designed for consumers so that they can manage their collections of digital photographs, easily share