Adobe 2002 Annual Report Download - page 34

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3
Forward-Looking Statements
In addition to historical information, this Annual Report on Form 10-K contains forward-looking statements,
including, but not limited to, those related to product and marketing plans, that involve risks and uncertainties that
could cause actual results to differ materially. Factors that might cause or contribute to such differences include,
but are not limited to, those discussed in the section entitled “Management’s Discussion and Analysis of Financial
Condition and Results of Operations - Factors That May Affect Our Future Performance.” You should carefully
review the risks described in other documents we file from time to time with the Securities and Exchange
Commission (“SEC”), including the Quarterly Reports on Form 10-Q to be filed in 2003. When used in this report,
the words “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “targets,” “estimates,” "looks for,"
"looks to," and similar expressions, as well as statements regarding Adobe’s focus for the future, are generally
intended to identify forward-looking statements. You should not place undue reliance on the forward-looking
statements, which speak only as of the date of this Annual Report on Form 10-K. We undertake no obligation to
publicly release any revisions to the forward-looking statements or reflect events or circumstances after the date of
this document.
PART I
Item 1. Business
Founded in 1982, Adobe Systems Incorporated (“Adobe” or the “Company”) offers a line of software for
consumers, businesses, and creative professional customers. Our products enable customers to create, manage and
deliver visually rich, compelling and reliable content. We license our technology to hardware manufacturers,
software developers, and service providers, and we offer integrated software solutions to businesses of all sizes. We
distribute our products through a network of distributors and dealers, value-added resellers (“VARs”), systems
integrators, and original equipment manufacturers (“OEMs”); direct to end users; and through our own website at
www.adobe.com. We have operations in the Americas; Europe, Middle East, and Africa (“EMEA”); and Asia.
Our software runs on Microsoft Windows, Apple Macintosh, Linux, UNIX, Palm OS, Pocket PC, and
Symbian platforms.
Adobe was originally incorporated in California in October 1983 and was reincorporated in Delaware in May
1997. We maintain executive offices and principal facilities at 345 Park Avenue, San Jose, California 95110-2704.
Our telephone number is 408-536-6000. We maintain a World Wide Web site at www.adobe.com. Investors can
obtain copies of our SEC filings from this site free of charge, as well as from the SEC website at www.sec.gov.
BUSINESS OVERVIEW
In the early 1980s, Adobe developed software that initiated desktop publishing. Today, we continue to be
uniquely positioned to make changes not only to how society creates visually rich information for print and the Web,
but also as to how it distributes and accesses that information electronically.
In the simplest of terms, Adobe helps people communicate better. By delivering powerful graphic design,
publishing, and imaging software for print, Web, and video production, we help people express, share, and manage
their ideas in imaginative and meaningful new ways.
Our strategy is to address the needs of a variety of customers, which include creative professionals — graphic
designers, Web designers, videographers, photographers, and professional publishers; users at work — knowledge
workers, IT managers, line of business managers, and executives; and users at home — digital imaging and digital
video hobbyists and enthusiasts. We execute on this strategy by delivering products that support industry standards
and can be deployed on multiple computing environments, including Microsoft Windows, Apple Macintosh, Linux,
UNIX, Palm OS, Pocket PC, and Symbian platforms.
PRODUCTS AND MARKETS OVERVIEW
Due to a change in business strategy and organizational structure, we have realigned our business segments
beginning in the first quarter of fiscal year 2003. Beginning November 30, 2002, a newly named Creative