Adobe 2002 Annual Report Download - page 39

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8
photos via e-mail and the Web, create digital slide shows and photo albums, and get their photographs printed via
on-line photo finishing services; works well with Photoshop Elements when more advanced digital photograph
editing and touch-up is needed.
Adobe Photoshop Elements—offers unique, easy-to-use, powerful image-editing tools designed specifically for
amateur photographers and hobbyists who want to create professional-quality images for print and the Web.
Adobe Premiere—professional digital video-editing software used to create broadcast-quality movies for video,
film, DVD, multimedia, and streaming over the Web.
Adobe SVG Viewer—a plug-in for Web browsers that allows users to view Web graphics created in Scalable
Vector Graphics (“SVG”) format.
ePaper
ePaper Market Opportunity
A significant opportunity exists to enable intelligent integration of paper and digital document communications
with fidelity and reliability in businesses and governments around the world. Adobe Acrobat software, the
cornerstone of our ePaper family of products, at its most basic level enables users to create PDF files — the
worldwide standard for secure and reliable electronic document distribution.
With more than 500 million distributed copies of our Acrobat Reader — the free multi-platform Adobe PDF
viewing software — Adobe has created a ubiquitous platform for the reliable distribution of electronic documents.
The Acrobat Reader is available on the most common operating system platforms, including Microsoft Windows,
Apple Macintosh, Linux, various Unix-based platforms, and portable device systems such as Palm OS, Pocket PC,
and the Symbian operating system for cellular phones. Together, Acrobat, Adobe PDF, and the Acrobat Reader
assure creators of electronic documents that their content will display and print the way they are intended, and that
the documents are protected, if they choose, from unauthorized access and alterations.
With additional capabilities in Acrobat that allow users to annotate, collaborate, secure, digitally sign, and
archive PDF documents, we believe our ePaper product line delivers unique functionality in many markets.
Governments working to deploy eGovernment initiatives, and companies in regulated industries such as aerospace,
financial services, insurance, legal, and pharmaceutical — those with paper-intensive processes — use Adobe
ePaper solutions to ensure that their electronic documents are delivered reliably and securely, and can be viewed by
the recipient in the exact form that the originator intended. Enterprises and governments that deploy Adobe ePaper
solutions reduce paper and storage costs, improve customer satisfaction, and realize productivity and time-to-market
gains.
Based on the growth in the use of electronic document content, the increasing focus on eGovernment
initiatives, and the desire of enterprise customers to utilize XML and extend their businesses beyond the confines of
their internal back-end systems, we have increased our investment in our ePaper business during fiscal 2002. These
investments include enhancing our research and development strategy and our solutions-based go-to-market
capabilities. In marketing and engineering, we have teams that focus on ePaper desktop-based software
opportunities and on end-to-end server-based ePaper solution opportunities. To supplement our solution offerings,
we acquired Accelio, a supplier of electronic forms and business process automation software solutions, in the
second quarter of fiscal 2002.
In our field organization, we realigned our resources throughout fiscal 2002 to focus more heavily on ePaper
opportunities. Our goal is to have a majority of our field-based resources focused on ePaper desktop and server-
based solutions targeting corporate and government accounts.
With the previously described emerging market trends, and with the addition of Accelio-derived solutions,
Adobe has refined its strategy to focus on three distinct ePaper business opportunities in fiscal 2003. They are
Document Generation, Document Collaboration, and Document Process Management.