Adobe 2002 Annual Report Download - page 37

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6
Adobe Illustrator—a vector-based illustration design tool used to create compelling graphic artwork for print
publications and the Web.
Adobe InCopy—an editorial tool for collaboration between writers, editors, and copy-fitters; InCopy is a
companion to Adobe InDesign and is licensed through Adobe’s system integrator partners servicing the professional
publishing market.
Adobe InDesign—a page-layout application for publishing professionals; based on an open, object-oriented
architecture that is extensible, it enables Adobe and its industry partners to deliver powerful publishing solutions for
magazine, newspaper, and other high-end publishing applications.
Adobe PageMaker—software used to create high-quality business documents simply and reliably with robust
page layout tools, templates, and stock art.
Adobe Publishing Collection—suite of four award-winning application products that allows business users to
create professional-quality business communications; includes Adobe Acrobat, Adobe Illustrator, Adobe
PageMaker, and Adobe Photoshop.
Adobe Type Basics—includes Adobe's best-selling typefaces, plus Adobe Type Manager; makes it easy to
create beautiful text for print, Web, and video projects.
Adobe Type Manager—provides powerful, easy management of all PostScript Type 1, OpenType, and
TrueType fonts.
Adobe Web Collection—a comprehensive, integrated software suite that allows users to design still and
interactive Web graphics, optimize graphics for efficient downloading, and build dynamic Web sites that support the
latest technology and standards; includes Adobe Acrobat, Adobe GoLive, Adobe Illustrator, and Adobe Photoshop.
Digital Imaging and Video
Digital Imaging and Video Market Opportunity
With the first release of Adobe Photoshop more than ten years ago, and with a strong market presence with our
imaging and video editing tools today, Adobe sets the standard for digital imaging software. Customers in the digital
imaging and video segment include graphic designers, photographers, Web content creators, and multimedia, film,
and video producers who work in industries such as advertising, marketing communications, graphic design,
printing, publishing, architecture, fine arts, Web design/consulting, and entertainment. They rely on Adobe’s digital
imaging and digital video editing solutions to create and enhance many of the pictures and video we see everyday in
print, on television, and on the Web.
Driving the market opportunities for Adobe in this segment is the growth in the use of digital devices such as
digital cameras, digital video cameras, multi-media-enabled computers, scanners, DVD players, Web-capable and
image-enabled handheld devices and cellular phones, as well as broadband adoption. As more and more users
migrate towards digital photography and digital video recording, the potential market for Adobe grows.
Adobe’s digital imaging and video segment consists of powerful software products used by creative
professionals, business users, and hobbyists at home to create visually rich content.
Creative professionals use Adobe’s digital imaging and video software to create content found in
communication media such as books, newspapers, magazines, Web sites, brochures, movies, and television. The
digital content they create, which includes photographic images, video, streaming media, and animations, are created
with our software tools in order to make their work stand out and to differentiate their companies’ products and
services from their competitors.
Business users utilize digital imaging and digital video software to enhance digital images and video when
accomplishing tasks such as enhancing corporate communications, creating presentations and sales training
materials, and developing content for internal (intranet) websites. Hobbyists use this type of software to take