Adobe 2002 Annual Report Download - page 21

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18
19
Workow฀tools฀for฀enhanced฀collaboration฀฀฀
Creative฀professionals฀are฀also฀using฀Adobe฀
products฀to฀work฀more฀resourcefully฀with฀each฀
other.฀The฀same฀Acrobat฀software-based฀collabora-
tive฀tools฀that฀deliver฀increased฀efciencies฀to฀the฀
enterprise฀can฀be฀applied฀to฀creative฀workows,฀
helping฀teams฀share฀ideas,฀rene฀concepts,฀and฀
prepare฀materials฀for฀production.฀Adobe฀plans฀to฀
introduce฀new฀XML-savvy฀versions฀of฀its฀software฀
tools฀that฀turn฀creative฀assets฀into฀“smart”฀assets,฀
allowing฀visual฀content฀to฀be฀easily฀repurposed฀
across฀design฀projects฀for฀use฀in฀different฀media.฀
These฀smart฀assets฀can฀also฀be฀centrally฀managed,฀
shared,฀and฀directly฀imported฀into฀the฀publishing฀
systems฀of฀the฀future.
Based฀in฀Milan฀and฀Valmadrera,฀
Italy,฀RedFrog฀is฀an฀integrated฀
Web฀and฀multimedia฀collec-
tive฀dedicated฀to฀pushing฀the฀
envelope฀of฀strategic฀visual฀
communications.฀For฀their฀Digital฀
Decennium฀project—a฀visual฀
history฀of฀the฀rst฀decade฀of฀
digital฀photography—RedFrog฀
wanted฀to฀create฀an฀interactive฀
document฀that฀could฀be฀readily฀
delivered฀to฀a฀number฀of฀
devices,฀including฀print,฀Web,฀
and฀handheld฀devices.฀The฀
Adobe฀Network฀Publishing฀
solution฀allowed฀them฀to฀
create,฀manage,฀and฀deliver฀a฀
rich฀experience฀for฀the฀Digital฀
Decennium฀and฀other฀compel-
ling฀communications.
“We’re฀very฀interested฀in฀Network฀
Publishing.฀We’ve฀been฀consider-
ing฀this฀concept฀for฀a฀long฀time,฀
and฀today฀it’s฀nally฀becoming฀
a฀reality.฀Using฀Adobe฀products,฀
we฀can฀work฀better฀and฀more฀
productively.฀We฀can฀also฀handle฀
ever฀more฀complex฀projects,฀
which฀is฀the฀most฀fun฀for฀us.”฀
RedFrog
Luca฀Pianigiani฀
Strategic฀&฀Creative฀Director฀
and฀Cofounder,฀and฀
Giovanni฀Rossi฀
Chief฀Operating฀Ofcer฀and฀
Cofounder฀
Milan฀and฀Valmadrera,฀Italy
Publishing฀over฀sixty-ve฀
magazine฀titles฀in฀Australia,฀
New฀Zealand,฀Singapore,฀
and฀Malaysia,฀the฀Australian฀
Consolidated฀Press฀(ACP)฀is฀
always฀looking฀for฀ways฀to฀
streamline฀their฀creative฀
workow,฀improve฀quality,฀and฀
reduce฀costs.฀By฀implementing฀
Adobe฀InDesign฀2.0฀software,฀
this฀large-scale฀publisher฀was฀
able฀to฀establish฀an฀integrated,฀
digital฀Network฀Publishing฀
workow฀that฀was฀quickly฀em-
braced฀by฀contributing฀artists,฀
designers,฀and฀editors.฀Within฀
months,฀ACP฀had฀realized฀sig-
nicant฀prepress฀cost฀reductions฀
and฀productivity฀gains.
“The฀whole฀Network฀Publishing฀
concept฀is฀very฀important฀for฀us฀
to฀allow฀a฀greater฀productivity฀
ow฀—฀we฀don’t฀want฀to฀add฀
resources฀in฀order฀to฀republish฀
our฀content.฀With฀Adobe฀
InDesign,฀we’ve฀seen฀at฀least฀a฀
20%฀productivity฀improvement.฀
And฀we’ve฀used฀that฀20%฀to฀
improve฀the฀quality฀of฀
our฀magazines.”
Australian฀
Consolidated฀Press฀
Michael฀Mangan฀
Chief฀Information฀Ofcer
Sydney,฀Australia
Making฀visuals฀and฀
words฀work฀together
Adobe
Design฀
Collection฀
Adobe
InDesign