Whirlpool 2004 Annual Report Download - page 2

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Please find page 2 of the 2004 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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About the cover:
"Because there are moments when nothing in the
world is less important than a few grass stains."
The cover image (from Bauknecht's “Live Today” campaign),
and many photos throughout this annual report are taken
from Whirlpool's global advertising campaigns. They reflect
the essence of our brands, the lifestyles of our customers,
and how our products enhance their lives.
Table of Contents
Chairman’s Letter 2
Financial Highlights 5
Global Operating Platform 6
Trade Partner Relationships 9
Customer Loyalty 10
Innovation Pipeline 12
North America Operating Review 14
Europe Operating Review 16
Latin America Operating Review 17
Asia Operating Review 18
Financial Summary 19
Consolidated Condensed
Financial Statements 25
Reports of Management and Independent
Registered Public Accounting Firm 29
Eleven-Year Consolidated Statistical Review 32
Shareholders’ and Other Information 34
Directors & Executive Committee 36
"Sensing the Difference"
Whirlpool Europe's version of a global brand positioning
campaign conveys the features of the region's line
of innovative products, such as – a new line of
multi-functional cooktop accessories.