Whirlpool 2004 Annual Report Download - page 15

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Please find page 15 of the 2004 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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New
Business
Opportunities are
developed to create
new customers
and business models.
New Products
Completely new product lines
are created to solve previously
unmet consumer needs.
Marketable Innovation
Unique, innovative features are
designed to update existing products
and present new product attributes
to the marketplace.
Product Replacement
Existing product lines are replaced with
updated innovation based on key learnings.
Whirlpool's innovation pipeline begins with brand-based customer loyalty research,
which is applied to new business and product ideas that are brought to market
through a multi-leveled commercial development process.
Consumer-Driven Innovation
– NORTH AMERICA – LATIN AMERICA – EUROPE – ASIA
NA LA EU AA
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