Whirlpool 2004 Annual Report Download - page 14

Download and view the complete annual report

Please find page 14 of the 2004 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 40

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40

Building unmatched customer loyalty
requires unique solutions…
built on a platform of innovation
In.kitchen “Ritual Concept”
Currently under development
with a high-end Italian kitchen
manufacturer, “Ritual” is one of
Whirlpool's critically acclaimed
built-in kitchen concepts (unveiled
in 2004). “Ritual” blends two
environments–the kitchen and the
dining room–into a single unit that
hosts all kitchen appliances and a
table upon which to present a meal.
It is expected to enter the
marketplace in 2006.
Fabric Freshener
With the simple touch of a button, the
collapsible Whirlpool Fabric Freshener
conveniently takes out wrinkles while
freshening fabrics. Leveraging key
learnings from another innovative
product, Whirlpool Personal Valet, the
compact, portable Fabric Freshener
was designed to meet customer needs
by providing a clothes-refreshing
device that removes odors, quickly and
easily without chemicals or detergents,
reduces wrinkles, provides gentle
drying, and extends wearability and
garment life.
In 1999, Whirlpool began investing in a strategy of innovation to create value for our customers and loyalty for
our brands. Between 2001 and 2004, more than 30 new innovations were introduced into the market globally,
driving additional sales and contributing to profitability. In 2005, Whirlpool is accelerating the introduction of
new innovation from our pipeline. Our investment strategy for the innovation pipeline is simple …
maintain a planned rate of compelling product innovation that:
• Delivers new and differentiated solutions to our consumers
• Establishes sustainable competitive advantage
• Creates differentiated shareholder value
Today our pipeline is filled with ideas and products that will help drive new revenue
and loyalty growth for Whirlpool in 2005 and over the coming years.
Advanced Dispenser
This advanced ice and water dispenser
fills any size container twice as fast as
previous Whirlpool models. The
oversized dispenser cavity
accommodates both large and small
containers. The patented filtration
system includes touch-button
measured filling (in ounces, cups or
liters), and a slide-out dispenser tray
provides a sturdy platform for hands-
free filling from a 180ºrotating faucet.