Westjet 2001 Annual Report Download - page 14

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Please find page 14 of the 2001 Westjet annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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12
At WestJet, we appreciate that our success is based on the
loyalty of Canadians, and we recognize the importance of
giving back to Canada and the people.
WestJetters are committed to sharing our successes with
those in need, and we view this responsibility as a
privilege. Through donations of time, expertise, and
product; through fundraising, food drives, and
volunteerism, WestJet’s people gave generously to their
fellow Canadians in 2001.
WestJet CAREs
To celebrate and strengthen our corporate culture, WestJet
launched the CARE Initiative in 2000 to provide a
recognizable brand for our culture. CARE stands for Create
A Remarkable Experience, and originally began as a way to
help preserve and perpetuate WestJet’s unique and
enviable culture internally.
As WestJet has grown, so has our CARE Team, and so too
has the scope of their responsibility. CARE has recruited a
group of committed WestJetters – CARE Ambassadors at
our head office, Pilot CARE for our crews, and WestJesters
at our bases. These volunteers dedicate their time and
enthusiasm to maintaining the strong morale of our people.
They ensure WestJet will always be a great place to work,
and a great service provider.
With these CARE volunteers devoting their efforts to
monitoring the pulse of WestJet’s internal people, the core
CARE Team can also dedicate their time to causes and
events external to WestJet. WestJet’s CARE Team
coordinates WestJetters’ participation in supporting
charities and groups of all kinds for those in need
throughout our communities.
We are very proud of our expanding team of volunteers,
now measured in the hundreds. They embody
“WestJettitude” in everything they do, and they do a lot!
Some highlights of our accomplishments in 2001 include:
• The donation of over $25,000 to the Kids Cancer Care
Foundation when 18 WestJetters shaved their heads to
raise money for the charity.
• A group of WestJetters donated their time this summer
to join forces with Habitat for Humanity to build homes
for families in financial need in Calgary.
Our Community
Our community is Canada, and as a national airline, we consider ourselves an
integral part of cities and communities across the country.
COMMUNITY GIVING