Westjet 2001 Annual Report Download - page 13

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11
upon themselves to take our concerns to our guests by placing
petitions on board our aircraft, and educating our customers as
to the issues at hand.
The Government plans to impose this fee effective April 1,
2002. The flat-rate ATSC charge will represent a
disproportionately large portion of our guests’ fares on our
ultra-short-haul routes, which may lower demand for travel on
these routes. We will closely monitor the effects of this new
charge on our load factors on our routes, and we are working
on options for a redistribution of our capacity off the ultra-short-
haul markets if the destimulative effect we anticipate comes to
fruition.
Our Future
For six years, WestJet has diligently constructed a highly stable
platform from which our airline can continue its growth. We
have the people, the infrastructure, the balance sheet, and the
aircraft to catapult us into the next phase of our history,
spreading our low-fares and great service to more Canadians
across the country.
Our enviable position in the industry today highlights the
success of our strategy’s emphasis on efficiency, customer
service and safety, and in providing our guests with the lowest
possible fares and a fun travel experience. Moreover, we have
accomplished this while maintaining our profitability and
conservative approach to financing our growth, ensuring our
increasing customer base and financial stability will carry us far
into the future.
Our achievements throughout 2001 showcase our emergence
from a regional start-up airline in 1996 to a company with
national recognition as an exceptional service provider to
millions of satisfied guests. As we enter 2002 and continue
adding new 737-700 aircraft to our fleet, more destinations to
our network, and enhancing further our service with greater
connectivity, we will build on the success we have enjoyed
since 1996. The spirit of WestJet, which is clearly visible to our
guests, has only been strengthened by a trying year, and we
look forward to applying this deeper resolve to our business as
it grows into the future.
On behalf of all WestJetters, I would like to thank our
shareholders for participating, sharing, and contributing to
WestJet’s growth and success. 2001 will be a point of
reference for our industry for many years to come. For
WestJet’s people, 2001 will also be a source of pride at our
accomplishments, and a reminder of the capabilities of our
great team.
From us all, I proudly present WestJet’s 2001 annual report.
Best regards,
Clive Beddoe
Executive Chairman,
President and CEO
WestJet Airlines Ltd.
March 2002
MESSAGE TO SHAREHOLDERS
(signed)