Vodafone 1998 Annual Report Download - page 49

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Annual Report and Accounts 1998 - Review of Operations - Community
The AA Vodafone Roadwatch service
provides 24 hour traffic and travel information.
A base station in Johannesburg disguised as
a palm tree.
Community
Mobile telephony has the ability to transform communications not just for
individuals, but for whole communities. Vodafone is fully aware of the way its
products and services can contribute to community life and takes great pride in its
reputation as a good corporate citizen. The Group supports its world-wide
communities, not only with financial resources, but also with products and services
and the many and varied skills of its employees. For many organisations this in-
kind support is as valuable as financial contributions. Vodafone focuses resources
on projects and programmes that build on its expertise as a global leader in
communications and channels support to areas where it will have a high value and
do most good.
During the year Vodafone donated over 150 computers to schools close to its
Newbury Headquarters. Education in the area also benefited from a donation of
over £100,000 to assist with the re-siting of Newbury College, the town's primary
adult educational establishment. Potential victims of crime are able to use the
Vodafone 'hotline to help' Safelink scheme, under which police issue people
believed to be at greatest risk with a pre-programmed Vodafone which can be used
to summon police help in seconds if an individual is threatened.
The Safelink scheme is now used by 14 police forces throughout the UK. Members
of disabled drivers clubs can own a specially adapted Vodafone without paying any
monthly line rental, enabling them to summon assistance in case of a roadside
breakdown. Drivers in general throughout the UK benefit from the Vodafone
sponsorship of the AA Vodafone Roadwatch service which provides 24 hour traffic
and travel information to radio stations nationwide.
Active community programmes are continually being developed to ensure the
prosperity of neighbouring communities. Support is given for a multitude of local
community cultural, sporting, educational and fund raising events. The broad range
of community activities that receive support from Vodafone, be they major projects
needing a large financial commitment, or smaller scale support, help to develop a
sense of belonging and keep the general and business communities working
together to create positive influences on the world around us.
http://www.vodafone.com/download/investor/reports/annual98/reviewops/community.html (1 of 3)29/03/2007 23:08:28