Vodafone 1998 Annual Report Download - page 41

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Annual Report and Accounts 1998 - Review of Operations - Value Added Service Companies
Vodafone Paging maintained its market share in the traditional contract paging market and increased its
total customer base to almost 400,000.
An exciting new range of 'Zap!' pagers was introduced
during the year which, with the development of innovative
uses of the Internet, helped to promote the growth of the
'Zap!' service.
'Zap!', the nationwide Calling Party Pays
paging service, is specifically aimed at the
youth market.
http://www.vodafone.com/download/investor/reports/annual98/reviewops/valueadded.html (2 of 2)29/03/2007 23:07:53