Vodafone 1998 Annual Report Download - page 42

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Annual Report and Accounts 1998 - Review of Operations - Distribution
The Vodafone retail store in Oxford Street,
London.
This network of 240 outlets is the biggest and only truly national
chain of mobile phone shops in the UK and puts the Vodafone brand
prominently and powerfully onto the high street
In July 1997, the Group announced a reorganisation of its six wholly-owned UK service providers into
three distribution businesses operating under the single, new Vodafone identity. Each of these
businesses focuses on a particular market segment and channel of distribution. These are:
Vodafone Retail
concentrating on consumers and small to medium sized businesses
through 240 owned specialist retail shops.
Vodafone Connect
addressing individual consumers and small to medium sized businesses
through independent retailers and dealers.
Vodafone Corporate
targeting major corporate accounts through a direct sales force.
The purpose of these changes was to give the Group a closer focus on its customers and, by
understanding them more clearly, the ability to provide services that more closely match their needs.
Vodafone has embarked on a programme to transfer existing customers into the new businesses and,
ultimately, onto a single customer management system.
Significant progress has been made and the majority of customers have been moved into the
appropriate businesses without disruption.
Vodafone Retail
http://www.vodafone.com/download/investor/reports/annual98/reviewops/distribution.html (1 of 3)29/03/2007 23:08:02