Vodafone 1998 Annual Report Download - page 39

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Annual Report and Accounts 1998 - Review of Operations - UK Network
The Highlands and Islands project in Scotland
now provides coverage for this salmon farm
on Loch Ness.
Loyalty
A significant additional benefit of taking greater control of distribution is that it provides a much greater
level of knowledge about customers. This knowledge creates the opportunity to enhance customer
loyalty and will enable an increase in the marketing of additional services in the years to come.
The Vodafone loyalty scheme, which offers Air Miles as a reward to customers, remained popular and
will continue to form part of the Company's marketing programme.
http://www.vodafone.com/download/investor/reports/annual98/reviewops/uknetwork.html (4 of 4)29/03/2007 23:07:41