Under Armour 2010 Annual Report Download - page 27

protection for our products is limited and we currently own no fabric or process patents. As a result, our current
and future competitors are able to manufacture and sell products with performance characteristics and
fabrications similar to our products. Because many of our competitors have significantly greater financial,
distribution, marketing and other resources than we do, they may be able to manufacture and sell products based
on our fabrics and manufacturing technology at lower prices than we can. If our competitors do sell similar
products to ours at lower prices, our net revenues and profitability could be materially adversely affected.
Our trademark and other proprietary rights could potentially conflict with the rights of others and we
may be prevented from selling some of our products.
Our success depends in large part on our brand image. We believe our registered and common law
trademarks have significant value and are important to identifying and differentiating our products from those of
our competitors and creating and sustaining demand for our products. There may be obstacles that arise as we
expand our product line and geographic scope of our marketing. From time to time, we have received claims
relating to intellectual property rights of others, and we expect third parties will continue to assert intellectual
property claims against us, particularly as we expand our business and the number of products we offer. Any
claim, regardless of its merit, could be expensive and time consuming to defend. Successful infringement claims
against us could result in significant monetary liability or prevent us from selling some of our products. In
addition, resolution of claims may require us to redesign our products, license rights belonging to third parties or
cease using those rights altogether. Any of these events could harm our business and have a material adverse
effect on our results of operations and financial condition.
Our failure to protect our intellectual property rights could diminish the value of our brand, weaken our
competitive position and reduce our net revenues.
We currently rely on a combination of copyright, trademark and trade dress laws, patent laws, unfair
competition laws, confidentiality procedures and licensing arrangements to establish and protect our intellectual
property rights. The steps taken by us to protect our proprietary rights may not be adequate to prevent
infringement of our trademarks and proprietary rights by others, including imitation of our products and
misappropriation of our brand. In addition, intellectual property protection may be unavailable or limited in some
foreign countries where laws or law enforcement practices may not protect our proprietary rights as fully as in
the United States, and it may be more difficult for us to successfully challenge the use of our proprietary rights
by other parties in these countries. If we fail to protect and maintain our intellectual property rights, the value of
our brand could be diminished and our competitive position may suffer.
From time to time, we discover unauthorized products in the marketplace that are either counterfeit
reproductions of our products or unauthorized irregulars that do not meet our quality control standards. If we are
unsuccessful in challenging a third party’s products on the basis of trademark infringement, continued sales of
their products could adversely impact our brand, result in the shift of consumer preferences away from our
products and adversely affect our business.
We have licensed in the past, and expect to license in the future, certain of our proprietary rights, such as
trademarks or copyrighted material, to third parties. These licensees may take actions that diminish the value of
our proprietary rights or harm our reputation.
ITEM 1B. UNRESOLVED STAFF COMMENTS
Not applicable.
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