Ubisoft 2001 Annual Report Download - page 15

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15
PPRREESSTTIIGGIIOOUUSS
LLIICCEENNSSEESS
Licenses offer an excellent springboard for video
games. Based on subjects benefiting from
considerable public renown, including cult television
series, movies and comics, licenses help to attract
a broader number of players and boost sales.
Ubi Soft capitalizes on the popularity of characters
and invented worlds to develop hits.
All games are custom-designed to identify the most
suitable concept: one that is adapted to the chosen
heroes' spirits and worlds. Its ability to build
brands and sustain them over time is widely
recognized, as is demonstrated by the confidence
of major players:
CBS: Crime Scene Investigation;
Dargaud: XIII;
Dupuis: Largo Winch;
Disney studios: Snow WhiteTM,Peter PanTM Return
to Never Land,Lilo and StitchTM,Treasure Planet,
and others;
Fox Interactive: Ice AgeTM,Planet of the ApesTM,
and more;
Jim Henson: Bear in the Big Blue House, and others;
Mattel: Scrabble®(excluding USA);
Paramount Viacom: The Sum of All FearsTM;
Sony Pictures: Charlie's Angels,
Crouching Tiger and Hidden DragonTM;
Viacom: Sabrina;
Universal: The Mummy.
P
PAARRTTNNEERRSSHHIIPPSS
TTOO LLAAUUNNCCHH NNEEWW HHIITTSS
Ubi Soft's international position facilitates the
development of partnerships with major players who
have high visibility in the video game world. The group
regularly signs agreements with industry majors.
Bethesda Softworks: MorrowindTM;
Capcom: Megaman 2, Street Fighter3 (GBA);
Codemasters: Colin McRae Rally and Mike Tyson
on Game Boy®Advance, and others;
Crave Entertainment: Battle Realms™:
Winter of the Wolf, UFC, along with 20 other titles;
Eidos: TombRaiderTM: The Prophecy (GBA);
NewKidCo: Tom & JerryTM, ETTM the Extra-Terrestrial;
Sony Online: EverQuest®: Planes of Power;
Team 17: Worms Blast®.
SSTTRRAATTEEGGIICC MMAARRKKEETTIINNGG
AAGGRREEEEMMEENNTTSS
The visibility and long-term growth
prospects of Ubi Soft games are further
strengthened by strategic agreements
with multinationals.
Consumer Products: BN (France), Burger
King (USA), Dragon Optical (USA), Langer’s
Juice (USA), Kentucky Fried Chicken (UK),
Kraft/Nabisco (USA), Nivea (Germany),
Oasis (Cadbury – France), Phoskitos
(Nutrexpa – Spain), Rauch (Italy),
Quick (France), Wendy’s (USA).
Media: AOL(UK), Cartoon Network (USA),
Discovery Channel/Animal Planet (USA),
Fox (UK), Mirror (UK), T-Online (Germany).
Publishing: Bayard Publishing (France),
Goldmann Publishing (Germany),
Group Correo publishing (Spain).
Entertainment: Futuroscope (France),
Panini (Europe), Universal Pictures (Europe),
Universal Music (Germany),
Futuroscope (France).