Ubisoft 2001 Annual Report Download - page 12

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12
A game's quality is meaningful only if visible to the user. Gamer
expectations are a critical factor in the design of games, the gaming world and
the gaming experience, as well as for the choice of genres and the adaptation
of games to different platforms. The consumer is at the heart of Ubi Soft's
strategy and organization, from the design phase, through layout, to the
game's final form.
From the very start, Ubi Soft opted in favor of integrating game creation and
development capabilities in its in-house studios. Today, in-house production
accounts for 72% of total consolidated sales.
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Ubi Soft produces original trademarks.
Today, the company develops its own strong
international trademarks, created either in-house
or added from acquisitions.
Rayman®, Settlers®, Chessmaster®, Tom Clancy's
Rainbow Six®, Tom Clancy's Ghost Recon™ and
Tom Clancy's Splinter Cell™ are a few examples
included in its extensive portfolio of titles, adapted
to all gaming segments.
From Montreal to Paris, Casablanca to Shanghai,
Raleigh to San Francisco, 1,260 Ubi Soft
specialists at 10 development sites devote their
talent and expertise to the creative
process. They share a common priority:
the design of high-quality games and future
worldwide hits, to provide maximum
entertainment and gaming pleasure.
Original and amazing brand creations such as
Project BG&E* as well as games originating from
superb licenses such as XIII or Batman™:
Vengeance contribute to the growing renown of
Ubi Soft studios.
In addition, 2000/2001 acquisitions have
constituted new genres and expertise.
CREATING HITS
IN-HOUSE STUDIOS
* Working title.