Toyota 2012 Annual Report Download - page 7
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Since our founding, Toyota has continuously strived to contribute to sustainable
development at both the community and global level by providing innovative,
high-quality products and services.
The Toyota Global Vision represents the commitment to continuous growth through a cycle,
founded upon the spirit of monozukuri (conscientious manufacturing) maintained
throughout our history, that consists of making better cars, building better communities
and a better society, and establishing a stable business base.
We believe that our theme—“Taking on Change”—represents an evolutionary process for
Toyota that is anchored in our unceasing commitment to our core business policies and
practices such as “the customer is No. 1” and genchi genbutsu (onsite, hands-on experience).
Continuing to
offer consumers
products
that exceed
expectations
Toyota’s Unchanging Corporate Stance
Click here for more information about
Toyota Global Vision
0821