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Management and
Corporate Information Investor Information
Changes for Making
Ever-Better Cars
Toyota Global Vision Business and
Performance Review Financial Section Special FeaturePresident
ʼ
s Message Medium- to Long-Term
Growth Initiatives
TOYOTA ANNUAL REPORT 2012
The Toyota Global Vision announced in March 2011 describes our values and the kind of
company we aspire to be. We believe that focusing on building ever-better cars will bring
about dynamic growth, so we are engaging in revolutionizing our carmaking to bring more
substance to our efforts.
The rst of our medium- to long-term initiatives is reforming our corporate culture. We
seek to revitalize our venture spirit by reforming our consciousness in light of the Global
Vision, and through other efforts such as joint ventures with other companies. We are also
focusing on the areas of development, design, and procurement, for example by creating
an innovative synthesis of development and design through a new carmaking policy aimed
at building better cars. In addition, we are strengthening supply chains to minimize parts
procurement risk, and in the area of production we are also reforming our
monozukuri
(conscientious manufacturing) structure as the basis for production technology and structure
innovation. By introducing cars that meet local needs in rapidly growing emerging markets,
we seek an increase in the share of our global sales made up by emerging markets, from
40% to 50%. We will bring all our strengths to bear to quickly achieve a resilient revenue
base by decreasing our susceptibility to the impact of the strong yen. One way to do so
is to increase local procurement and manufacturing. In this way we will forge a path to
continuous growth based on the Global Vision.
Toyota’s Medium- to Long-Term Growth Initiatives
Dynamic Growth Based on Making
Ever-Better Cars
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