Toyota 2012 Annual Report Download - page 34

Investor InformationToyota Global Vision Special FeaturePresident
ʼ
s Message Financial Section
Business and
Performance Review
Medium- to Long-Term
Growth Initiatives
Changes for Making
Ever-Better Cars Management and
Corporate Information
TOYOTA ANNUAL REPORT 2012
Corporate Philosophy
spirit of the Toyota Guiding Principles, and clarifies
our CSR stance for our stakeholders, both within
and outside the company. Toyota subsidiaries and
suppliers share this CSR policy, and we expect them
to adhere to the spirit of the policy in their operations.
Toyota also participated in the formulation of
the Charter of Corporate Behavior of the Nippon
Keidanren
(
Japan Business Federation
)
, which is
an alliance of Japanese leading corporations, and
observes the standards outlined therein.
Since its foundation, Toyota has continuously strived
to contribute to the sustainable development of
society through the manufacturing and provision of
innovative, high-quality products and services that
lead the times. The automobile is a wonderful machine
that provides freedom of movement. Nevertheless,
automobiles have an impact on the environment and
society. This is something we at Toyota always keep
in mind, and we try to create harmony among people,
societies and the environment by listening to what our
customers and local communities have to say. Our
operations are aimed at creating a sustainable society
through
monozukuri
(
conscientious manufacturing
)
.
Toyota develops and produces environment-
friendly vehicles such as hybrid vehicles, and we also
offer superior accident prevention and collision safety
features. In addition, Toyota is involved in new businesses,
such as biotech, afforestation and renewable energy. The
pillars of our social contribution are
“
environment
, ”
“
traffic safety
”
, and
“
human resources development
. ”
Toyota seeks to be of value to communities and to
society through our main lines of business, and to
bring smiles to people
ʼ
s faces.
Seeking Harmony between People, Society and the Global Environment, and
Sustainable Development of Society through Manufacturing
The Spirit of the Toyoda Precepts, Passed down since Toyota's Founding:
Contribute to the Sustainable Development of Society
Guiding Principles at Toyota
"CSR Policy: Contribution towards Sustainable Development"
Toyota Way 2001
The Toyota Code of Conduct
Medium- to long-term management plans
Regular business activities
Toyota Global Vision
Global Vision for Those We Serve
Company policies, annual policies, regional
policies, head office and divisional policies
The Toyoda Precepts represent the essential
philosophy of the founder of the Toyota group of
companies, Sakichi Toyoda, and are a source of
spiritual support for Toyota employees. The spirit of
the Toyoda Precepts is carried on in the Toyota Guiding
Principles
(
adopted in 1992 and revised in 1997
)
.
Toyota
ʼ
s basic Corporate Social Responsibility
(
CSR
)
policy, which guides us in our relations with
stakeholders, is to contribute to the sustainable
development of society. This phrase embodies the
Safety
Education
Toyota’s Social Contribution Activities Societal Issues
Society
and
Cultures
Environment
Toyota’s New Businesses
Safety
Comfort
and
Convenience
Resources
/Energy
Sources
Environment
Toyota’s Automotive Businesses
Social
Aspect
Economic Aspect
Compliance
Environmental
Aspect
Overview of Toyota

s CSR Activities
Positioning of the CSR Policy The Toyoda Precepts
• Always be faithful to your duties, thereby
contributing to the company and to the
overall good.
• Always be studious and creative, striving
to stay ahead of the times.
• Always be practical and avoid
frivolousness.
• Always strive to build a homelike
atmosphere at work that is warm and
friendly.
• Always have respect for spiritual matters,
and remember to be grateful at all times.
The Toyota Guiding Principles
(
adopted in 1992 and revised in 1997
)
reflect the kind of company that Toyota
seeks to be in light of the unique management philosophy, values, and methods that it has embraced since its
foundation. Toyota, along with its consolidated subsidiaries, seeks to contribute to the continuous development
of human society and of the planet through its businesses based on understanding and sharing the Toyota
Guiding Principles.
Toyota Guiding Principles
1. Honor the language and spirit of the law of every nation and undertake open and fair
business activities to be a good corporate citizen of the world.
2. Respect the culture and customs of every nation and contribute to economic and social
development through corporate activities in their respective communities.
3. Dedicate our business to providing clean and safe products and to enhancing the quality of
life everywhere through all of our activities.
4. Create and develop advanced technologies and provide outstanding products and services
that fulll the needs of customers worldwide.
5. Foster a corporate culture that enhances both individual creativity and the value of teamwork,
while honoring mutual trust and respect between labor and management.
7. Work with business partners in research and manufacture to achieve stable, long-term growth
and mutual benets, while keeping ourselves open to new partnerships.
6. Pursue growth through harmony with the global community via innovative management.
▼
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