Thrifty Car Rental 2007 Annual Report Download - page 17

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Beginning in 2008, Thrifty U.S. franchisees will pay a fee generally ranging from 5.5% to 8.0% of base
rental revenue as the separate advertising fund has been eliminated.
System Fees in Canada
All Dollar and Thrifty Canadian franchisees whether operating a single-brand or co-brand location pay a
monthly fee generally equal to 8% of rental revenue.
Franchisee Services and Products
Dollar and Thrifty provide their U.S. and Canadian franchisees a wide range of products and services,
including vehicle leasing, reservations, marketing programs and assistance, branded supplies, image and
standards, training, rental rate management analysis and customer satisfaction programs. Additionally,
Dollar and Thrifty offer their respective franchisees centralized corporate account and tour billing and
travel agent commission payments.
Summary of U.S. and Canada Franchise Operations Data
2007 2006 2005
Franchisee locations:
Dollar 146 158 165
Thrifty 219 271 318
Total franchisee locations 365 429 483
As of December 31,
International
Dollar and Thrifty offer master franchises outside the United States and Canada, generally on a
countrywide basis. Each master franchisee is permitted to operate within its franchised territory directly or
through subfranchisees. At December 31, 2007, exclusive of the United States and Canada, Dollar had
franchised locations in 52 countries and Thrifty had franchised locations in 66 countries. These locations
are in Latin America, Europe, the Middle East, and the Asia-Pacific regions. The Company offers
franchisees the opportunity to license the rights to operate either the Dollar or the Thrifty brand or both
brands in certain markets on a dual franchise or co-brand basis. Revenue generated by the Company
from franchised operations outside the United States and Canada totaled $10.1 million in 2007,
comprised primarily of system, reservation and advertising fees.
Thrifty Car Sales
In December 1998, Thrifty Car Sales was formed to operate a franchise system, “Thrifty Car Sales”.
Thrifty Car Sales provides an opportunity to qualified candidates including independent and franchised
dealers to enhance or expand their used car operations under a well-recognized national brand name. In
addition to the use of the brand name, dealers have access to a variety of products and services offered
by Thrifty Car Sales. These products and services include participation in a full service business
development center, a nationally supported Internet strategy and website, operational and marketing
support, vehicle supply services, customized retail and wholesale financing programs as well as national
accounts and supplies programs. As of December 31, 2007, Thrifty Car Sales had 41 franchise locations
in operation.
Other Services
Parking Services. Airport parking operations are a natural complement to vehicle rental operations. The
Company encourages its franchisees that have near-airport locations to add this ancillary business and
the Company operates some corporate parking operations as well. In 2007, the Company expanded is
parking operations including new locations in Seattle, Washington and Portland, Oregon.
Supplies and National Account Programs. The Company makes bulk purchases of items used by its
franchisees, which it sells to franchisees at prices that are often lower than they could obtain on their own.
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