Telus 2014 Annual Report Download - page 13

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procurement to payment and leverages a growing trend among businesses to adopt “bring
your own device” policies for their employees. TELUS Managed Mobility Services offer
enterprises a series of six individual, yet integrated, service modules that provide an end-to-
end service option for managing wireless devices from multiple carriers on multiple
platforms.
Continuing with our long-standing clear and simple approach to wireless pricing and
putting our customers first, effective July 30, 2013, we introduced our new two-year
TELUS SharePlus plans. Research and customer feedback indicated that consumers
want unlimited Canada-wide talk and text, and the capability to share data among family
members and devices. As a result, we added unlimited nationwide talk and text to the
new plans, as well as data plans that are shareable among multiple devices in the same
household. Customers can simply select an unlimited talk and text plan for their
device(s), and then add a data plan that is shareable across all devices on the account,
including tablets. In 2014, we introduced Your Choice™ plans based on our customers’
feedback and added new options to provide enhanced flexibility for voice and data
usage. Your Choice plans maintain the option of sharing data with up to four additional
devices.
In October 2013, we launched TELUS Link™ our next generation of push-to-talk (PTT)
service over our 4G LTE and HSPA networks and Wi-Fi. TELUS Link provides direct-
connect, instant voice communication with an individual or a team, as well as standard
wireless voice and data service, enabling members of a work team to connect in less
than one second. Customers can also roam in the U.S. and around the world with
enhanced PTT over Wi-Fi. TELUS Link is Canada’s only PTT service over Wi-Fi and is a
natural evolution of Mike® service, which we currently operate on our iDEN network.
With the launch of TELUS Link, we have ceased marketing our Mike service and will be
turning the Mike macro network down in January 2016 as we migrate our Mike
customers to the new service. However, we will continue to maintain our iDEN network
to support our Mike private radio customers for the foreseeable future.
In 2012, we expanded Optik TV to over 550 channels, including more than 135 HD
channels and 50 commercial-free music channels. We expanded the selection of
commercial-free TV On Demand shows and movies for Optik on the go, providing
customers with the capability to view these programs on their mobile devices, tablets
and laptops, on 4G LTE wireless network or Wi-Fi. When our customers travel outside of
our 4G LTE network coverage area, the service moves seamlessly onto our existing 4G
HSPA+ network.
In 2012, we also introduced a number of applications (apps), including: the free Optik Smart
Remote app that Optik TV customers can download to their mobile phones or tablets,
allowing customers to navigate the interactive program guide on the mobile device without
interrupting the show they are watching on the TV; Multi-View on Optik TV, which allows
customers to watch up to four channels at once on the same screen; The Weather Network
app on Optik TV, which allows users to check weather at any time; capability to control both
live and recorded TV with hand gestures and voice commands with the addition of an Xbox
360 Kinect sensor for our customers who use an Xbox 360 as their set-top box; and a free
Twitter app that provides access to Twitter features and content while watching Optik TV. In
addition, in March 2013, we launched TED app Optik TV, which allows users on-demand
access to a well-respected series of lectures from world renowned speakers.