Telus 2012 Annual Report Download - page 7

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7
DESCRIPTION OF THE BUSINESS AND GENERAL DEVELOPMENTS
Who we are
TELUS is one of Canada’s largest telecommunications companies, providing a wide
range of telecommunications services and products including wireless, data, Internet
protocol, voice and television. In 2012, we generated $10.9 billion in revenue and had
approximately 13.1 million subscriber connections. This included 7.7 million wireless
subscribers, 3.4 million wireline network access lines, 1.4 million Internet subscribers
and 678,000 TELUS TV subscribers.
We earn the majority of our revenue from access to, and the use of, our
telecommunications infrastructure, and from providing products and services that
facilitate access to and usage of this infrastructure.
Organization
Our wireless and wireline businesses are integrated to leverage the convergence of
technologies, to provide integrated solutions differentiating us from our competitors and
to improve operating efficiency and effectiveness. Our operating segments regularly
reported to our Chief Executive Officer (our chief operating decision-maker) are Wireless
and Wireline. Operating segments are components of an entity that engage in business
activities from which they may earn revenues and incur expenses (including revenues
and expenses related to transactions with the other component(s)) and whose operating
results are regularly reviewed by a chief operating decision-maker to make resource
allocation decisions and to assess performance. As we do not currently aggregate
operating segments, our reportable segments are also Wireless and Wireline.
Segmentation is based on similarities in technology, the technical expertise required to
deliver the services and products, customer characteristics, distribution channels used
and regulatory treatment. We offer our wireless and wireline services primarily through
TCC.
Our strategy
Our strategic intent is to unleash the power of the Internet to deliver the best solutions to
Canadians at home, in the workplace and on the move. Our strategy for growth is to
focus on our core telecommunications business in Canada supported by our
international contact centre and outsourcing capabilities.
We developed six strategic imperatives in 2000 that remain relevant for future growth,
despite changing regulatory, technological and competitive environments. The six
strategic imperatives are:
• Building national capabilities across data, IP, voice and wireless
• Focusing relentlessly on the growth markets of data, IP and wireless
• Providing integrated solutions that differentiate TELUS from its competitors
• Partnering, acquiring and divesting to accelerate the implementation of TELUS’
strategy and focus TELUS’ resources on the core business