Telus 2012 Annual Report Download - page 11

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In 2011, we enhanced Optik TV services, including the expansion of the South Asian
channel line-up and the addition of a Facebook application enabling customers to view
and use Facebook while watching TV. In 2012, we further enhanced Optik TV, expanding
the channel line-up by 20 HD channels to over 550 channels including more than 135 HD
channels and 50 commercial-free music channels. We expanded the selection of
commercial-free TV On Demand shows and movies for Optik on the go, which provides
Optik TV customers in B.C. and Alberta with the capability to view these programs on their
mobile devices, tablets and laptops, using TELUS’ 4G LTE wireless network or Wi-Fi. When
our customers travel outside of our 4G LTE network coverage area, the service moves
seamlessly onto our existing 4G HSPA+ network.
In 2012, we also introduced a number of applications (“apps”), including: the free Optik
Smart Remote app that Optik TV customers can download to their mobile phones or tablets
and which allows customers to navigate the interactive program guide on the mobile device
without interrupting the show they are watching on the TV; Multi-View on Optik TV, which
allows customers to watch up to four channels at once on the same screen; The Weather
Network app on Optik TV, which allows users to check weather at any time; capability to
control both live and recorded TV with hand gestures and voice commands with the addition
of an Xbox 360 Kinect sensor for our customers who use an Xbox 360 as their set-top box;
and a free Twitter app that provides access to Twitter features and content while watching
Optik TV.
In May 2011, we announced the TELUS Future Friendly® Office suite of products and
services for small and medium businesses (“SMB”). The suite was built in collaboration
with Cisco and features Cisco Unified Communications technology that is built for
companies with fewer than 100 employees. The Future Friendly Office includes TELUS-
supported Cisco office systems linked to TELUS wireless and wireline network services,
and is available across Canada. In October 2011, we introduced the TELUS Business
Freedom™ bundle of wireless and wireline telecommunication services for SMBs in B.C.
and Alberta. Two flexible packages are offered that include anytime device upgrades
and changes to services, as well as 24/7 technical support and one bill. Business
Anywhere™ is a solution for businesses with mobile employees who need to
communicate outside the office. Business Select™ is a solution for businesses that
primarily work in a single location or have minimal mobility requirements. In November
2011, TELUS launched a new self-serve website where SMBs can shop for wireless
services.
In 2012, we introduced TELUS Managed Mobility Services powered by Vox Mobile – a
service offering that manages an enterprise’s mobile infrastructure and devices from
procurement to payment and leverages a growing trend among businesses to adopt
“bring your own device” policies for their employees. TELUS Managed Mobility Services
offer enterprises a series of six individual, yet integrated, service modules that provide
an end-to-end service option for managing wireless devices from multiple carriers on
multiple platforms.
Our top priority is to put customers first and improve the likelihood that TELUS is
recommended as a service provider. Since November 2009, we have been rolling out
new Clear & Simple® initiatives to enhance the customer experience by providing less
complexity, more flexibility and freedom. In June 2011, we reduced international wireless
roaming rates for our customers with the introduction of Clear and Simple international