Telus 2007 Annual Report Download - page 27

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27
Rogers Wireless Inc. and the wireless division of TELUS to fully implement WNP by
September 2007. TELUS has successfully completed this implementation. Canada is
the second country in the world after the United States to offer complete number
portability (wireless-to-wireless, wireless-to-wireline and wireline-to-wireless). WNP
could lead to an increase in migration of network access lines to wireless services,
increased wireless subscriber churn and/or additional customer retention costs for the
Company, as well as present opportunities to TELUS to market more effectively in the
business/enterprise market in Central Canada where TELUS has a lower market share
than its competitors.